Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
As retailers gear up for the holidays, they need to keep data quality in mind....
Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and...
As marketers look to better understand consumers, they need to keep data quality in mind....
At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it...
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...