Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s leading sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate high-impact, targeted, and personalized campaigns across linear, digital, and advanced TV.
Unlock unmatched audience precision
With this integration, FreeWheel customers gain access to Experian’s syndicated audiences powered by Experian Marketing Data. Experian offers 2,400 ready-to-use audiences across 15 data verticals, including demographic, lifestyle and interests, retail purchases, and auto. Backed by a deep understanding of people in the offline and digital worlds, Experian’s data is ranked #1 in accuracy by Truthset, giving advertisers confidence that they are reaching the right people.
“With the expansion of our collaboration with FreeWheel, we’re enabling digital and television advertisers to access Experian Audiences with unprecedented ease. This integration equips brands with ready-to-use audiences, allowing them to build highly personalized campaigns that precisely reach the right consumers. This helps drive measurable impact and improves the effectiveness of brands’ advertising strategies.”
ali mack, vp of adtech, experian
Publishers using Audience Manager, FreeWheel’s audience-enabled solution, can unify audiences across devices and ad types, including linear, through the FreeWheel Identity Network. Advertisers using Beeswax, FreeWheel’s demand-side platform (DSP), can target these audiences across multiple devices and platforms to ensure their campaigns resonate and deliver better results. Whether advertisers are targeting holiday shoppers or in-market car shoppers, Experian’s data ensures campaigns are timely, relevant, and effective.
Boost your campaigns with targeted audience solutions
When it comes to capturing the interest of car buyers or connecting with valuable holiday shoppers, our collaboration provides audience targeting to ensure a marketer’s message hits home when it counts.
- Capture TV viewers at the right moment. Developed in partnership with the Advertising Research Foundation (ARF), Experian’s TV viewership audiences allow advertisers to reach households based on actual viewing habits, from how a household consumes TV to the brand of TV they own.
- Drive auto sales with in-market targeting. Reach in-market and near-market car buyers to support vehicle launches and end-of-year promotions, ensuring advertisers’ messages hit consumers actively looking for a vehicle.
- Maximize retail success during the holiday. The holiday shopping season presents an ideal opportunity to capture attention, drive sales, and build lasting customer relationships. Experian can help you capitalize on the holiday season with precisely targeted audiences, including shopping styles, discount-seekers, gift-givers, and holiday travelers.
Transform your campaigns with Experian Audiences
With Experian Audiences available in FreeWheel’s platforms, advertisers can access the data they need to create high-impact campaigns across TV and digital platforms. Whether your goal is to drive sales during the holiday season or reach in-market car shoppers, Experian’s trusted data ensures you’ll reach the right audience at the right time with the right message.
For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide.
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Every brand wants to be part of the culture. Few know how to show up without crashing the party. The brands that get it right stay true to who they are, and the moments they create tend to stick long after the attention moves on. At Cannes Lions 2026, leaders from Alaska Airlines, Fetch, FreeWheel, Goodway Group, Grupo Bimbo, OAAA, PMG, Quan Media Group, Significant, The Weather Company, and Wpromote talked through what real cultural relevance looks like, from finding the right moments to keeping them alive long after the attention fades. Watch the conversation below to hear what it takes for brands to earn their place in culture. Watch the conversation How brands earn their way into cultural moments Build the strategy behind the creative A clear rationale helps bold ideas earn internal support and achieve the intended outcome. Make cultural relevance feel genuine A cultural connection lands when it reflects something people already care about, not when a brand forces it. Move quickly and stay true to the brand Teams create strong brand moments when they act on an opportunity without compromising the brand’s identity. Plan the second act Once attention drops, give people new ways to relive the experience and remain part of it. Read the early audience response Comments, shares, and other reactions can show whether an idea connects before campaign data offers a more complete view. Add value to the experience Brands earn attention when they give people something worthwhile, not when they simply place a logo in the moment. Featured partners Alaska Airlines – Eric Edge, Chief Marketing Officer Fetch – Emily Starer-Wallace, General Manager of Data Partnerships FreeWheel – Larry Allen, Vice President of Global Strategy, Data, Measurement and Addressable Goodway Group – Mike Wolk, Senior Vice President of Partnerships Grupo Bimbo – Catherine Berger, Vice President of Marketing Transformation and Services OAAA – Anna Bager, President and Chief Executive Officer PMG – Chad Stoller, Global Head of Media Quan Media Group – Brian Rappaport, Chief Executive Officer Significant – Jesse Unger, Co-Founder The Weather Company – AnneMette Bontaites, Vice President of Sales Wpromote – Deanna Cullen, Vice President of Media Investment Want more conversations like this one? Connect with us to learn more about how streaming media helps brands reach real people across every screen. This is one of several conversations from Cannes Lions 2026 on how brands can show up in culture with relevance that feels real. Subscribe to our newsletter to receive our next Cannes conversation, fresh takes on cultural relevance, and honest advice from industry leaders on how brands earn a real place in culture. Subscribe to our newsletter For more from Cannes Lions 2026, continue with another conversation in the series What it takes to move patients from awareness to care What commerce media can see beyond a single retailer What streaming media reveals about cross-screen viewing Contact us Latest posts
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