As Earth Day approaches, it’s the perfect opportunity for marketers to explore innovative ways to engage with eco-conscious customers. With a strong and growing...
Advertisers are always looking for ways to improve the targeting and effectiveness of their campaigns. One strategy that’s gaining popularity lately is using curated...
A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...
The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...
In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...
Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...
In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The change is to use the...
Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...
Experian kicks off the AdTech year at CES What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...
