Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...
Hashed Email is a privacy-safe digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph with access to...
Identified in The 2021 Digital Advertising Trends Report published by Postclick, marketers are striving to improve and enhance their segmentation and targeting strategies in their...
Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of...
Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...
It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...
Email hashing was originally intended to be used as an email security feature that has ended up being a very powerful marketing tool. A...
The result of epic shifts from traditional cable to streaming television, the CTV ecosystem is experiencing compounded fragmentation, making it challenging for marketers to...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...
