Latest Posts

From appetizer to main course: A taste of 2025’s marketing trends

Experian's 2025 Digital trends and predictions report offers insights from our industry-leading data and partners on 2025 marketing trends.

January 28, 2025 by Hayley.Schneider@experian.com
How Swiss Sense developed an international growth strategy with Experian Mosaic

Learn how Swiss Sense used Experian's Mosaic® data to drive targeted marketing and personalized experiences for international growth.

January 23, 2025 by Lucy.Simmonds@experian.com
Four advertising trends Experian spotted at CES 2025

Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.

January 15, 2025 by Experian Marketing Services
What is direct response TV and how can marketers use it

For brands aiming to maximize reach and drive conversions, direct response TV (DRTV) is a powerful tool and a high-impact medium in the evolving digital landscape.

January 9, 2025 by Experian Marketing Services
Score a touchdown with Experian’s football audience playbook

Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.

January 7, 2025 by Lucy.Simmonds@experian.com
Experian’s new data marketplace enhances addressability across CTV, display, and mobile

Introducing the Experian data marketplace. Discover a new addition to our portfolio of data-driven activation solutions.

January 6, 2025 by Experian Marketing Services
How new OpenRTB specs support transparent identity resolution

Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.

December 18, 2024 by Budi Tanzi, SVP, Product
How first-party data and contextual audiences work together

Learn how Experian and Audigent are using privacy-first strategies, first-party data, and contextual targeting for scalable solutions.

December 17, 2024 by Experian Marketing Services
Four themes to watch for at CES 2025

From the rise of curation to commerce media consolidation, explore the four themes we expect everyone to be talking about at CES 2025.

December 17, 2024 by Hayley.Schneider@experian.com

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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