Latest Posts

Four back-to-school audiences you’re probably overlooking

Discover four overlooked back-to-school audience segments and how to reach them ahead of the 2025 shopping season.

The new TV ad playbook: How to capture future buyers on FAST

Discover how brands can grow with Experian and Samsung Ads by reaching future-ready buyers—combining smart data with the reach of free, ad-supported streaming.

April 30, 2025 by Experian Marketing Services
How to spring clean your marketing strategy in 2025

Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.

April 29, 2025 by Experian Marketing Services
Demographic segmentation examples: Five client use cases and how to apply them

See five real-life examples of demographic segmentation in action, from retail to financial services marketing.

April 17, 2025 by Erik Lund, Lead Consultant
A deep dive with Experian partner, Attain

Hear how Experian and Attain partner to help advertisers use consumer data for better audience targeting.

April 16, 2025 by Experian Marketing Services
The identity problem RMNs can’t afford to ignore

Retail media is surging, but identity gaps limit growth. See why a strong identity foundation is essential for targeting, reach, and measurement.

From data to delivery: Advancing advertising with Viant

In our latest Ask the Expert, Viant’s Tom Wolfe and Experian’s Ali Mack discuss how CTV, AI, and data strategies help marketers build smarter, modern campaigns.

April 8, 2025 by Experian Marketing Services
How Shoptalk 2025 is rewriting the retail playbook for customer-centric commerce

At this year’s Shoptalk, one thing was clear: Retailers are no longer just competing on price or product, they’re competing on experience.

Quality matters: Calculating the real impact of data accuracy

Learn how data accuracy directly impacts the ability for marketers to reach their target audiences and measure campaign performance.