Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...
Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a part...
Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...
As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...
Third-party cookies have been a crucial component in people-based advertising and digital identity. With Google’s recent announcement of delaying third-party cookie deprecation to 2024,...
As today’s digital landscape gets more and more complicated there are more ways for brands to connect with users and drive purchases and more...
Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
It’s been over a year since Google announced they’d be deprecating the third-party cookie and in that time there’s been a major focus on...
