Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...
Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....
Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...
We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...
While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...
Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...
Hashed Email is a privacy-safe digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph with access to...
Identified in The 2021 Digital Advertising Trends Report published by Postclick, marketers are striving to improve and enhance their segmentation and targeting strategies in their...
Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of...
