Latest Posts

Score a touchdown with Experian’s football audience playbook

Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.

January 7, 2025 by Lucy.Simmonds@experian.com
Experian’s new data marketplace enhances addressability across CTV, display, and mobile

Introducing the Experian data marketplace. Discover a new addition to our portfolio of data-driven activation solutions.

January 6, 2025 by Experian Marketing Services
How new OpenRTB specs support transparent identity resolution

Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.

December 18, 2024 by Budi Tanzi, SVP, Product
How first-party data and contextual audiences work together

Learn how Experian and Audigent are using privacy-first strategies, first-party data, and contextual targeting for scalable solutions.

December 17, 2024 by Experian Marketing Services
Four themes to watch for at CES 2025

From the rise of curation to commerce media consolidation, explore the four themes we expect everyone to be talking about at CES 2025.

December 17, 2024 by Hayley.Schneider@experian.com
Experian’s top 10 audiences to target in Q1

Our top 10 list is designed to assist agencies and media buyers with q1 audience targeting based on the top audiences activated in Q1 2024.

December 11, 2024 by Lucy.Simmonds@experian.com
Powering the advertising ecosystem with our identity and activation capabilities

Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.

Commerce media: Retail’s next big opportunity

Commerce media has recently established itself as a significant player in the AdTech industry. What is it and why should you care?

December 3, 2024 by Experian Marketing Services
Five key considerations for the future of data and identity innovation

We spoke with experts from Audigent, Choreograph, Goodway Group, MiQ, Snowflake about the future of data and identity.

November 21, 2024 by Experian Marketing Services