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Tapad launches global privacy-safe solution to provide continuity in the absence of third-party cookies Switchboard, a module within The Tapad Graph, will connect emerging...

Published: February 9, 2021 by Experian Marketing Services

Adapt with Tapad, a part of Experian Leading browsers have made public announcements and technical deployments to reduce the digital advertising accessibility of third-party...

Published: February 9, 2021 by Experian Marketing Services

With the emergence of email addresses as a currency for brands to communicate with their consumers offline; attaching email data to in-store purchases lays the groundwork...

Published: January 25, 2021 by Experian Marketing Services

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

Published: November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

To our valued customers and partners,It’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now...

Published: November 19, 2020 by Experian Marketing Services

Addressable TV has been through a transformation in the past year. Streaming content has become the most coveted space for creators and advertisers with...

Published: October 26, 2020 by Experian Marketing Services

For the past several years ad-tech defined the value of identity at the individual level; made possible by the evolution of data, technology and...

Published: October 7, 2020 by Experian Marketing Services

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

Published: September 23, 2020 by Jason Weinstein, Business Development Manager

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

Published: September 10, 2020 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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