Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.

Learn how direct response TV advertising drives measurable consumer actions, from calls to website visits and purchases.

Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.

Experian's new data marketplace helps advertisers improve addressability across display, mobile, and CTV campaigns.

Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.

Learn how Experian and Audigent are using privacy-first strategies, first-party data, and contextual targeting for scalable solutions.

From the rise of curation to commerce media consolidation, explore the four themes we expect everyone to be talking about at CES 2025.

Our top 10 list is designed to assist agencies and media buyers with q1 audience targeting based on the top audiences activated in Q1 2024.

Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.