Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...
It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...
Email hashing was originally intended to be used as an email security feature that has ended up being a very powerful marketing tool. A...
The result of epic shifts from traditional cable to streaming television, the CTV ecosystem is experiencing compounded fragmentation, making it challenging for marketers to...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...
Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a part...
Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...
As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...
Third-party cookies have been a crucial component in people-based advertising and digital identity. With Google’s recent announcement of delaying third-party cookie deprecation to 2024,...
