There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...
Cross-device matching and pixel-based foot traffic attribution reporting empower digital marketers with greater control of location-based campaigns. RALEIGH, N.C. (PRWEB) AUGUST 04, 2020 Tapad,...
As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
Overview Chartable leverages The Tapad Graph to improve cross-device attribution rates and remove non-addressable IPs for clients. Challenge Chartable needs to differentiate between consumer...
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
