Overview Chartable leverages The Tapad Graph to improve cross-device attribution rates and remove non-addressable IPs for clients. Challenge Chartable needs to differentiate between consumer...
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...
Marketers are always looking for creative ways to get the most out of their digital marketing investments. While there may be different paths to...
The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...
Tapad, part of Experian, integrates with MediaJel’s current advertising solutions will enable U.S. brands to benefit from improved cross-device reach and targeting capabilities NEW...
