Joint solution will enhance accuracy and reach across North America, EMEA and APAC NEW YORK, April 17, 2019 /PRNewswire/ — Tapad, a global marketing...

Published: April 17, 2019 by Experian Marketing Services

Leading global marketing technology company,Tapad, a part of Experian, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global...

Published: April 3, 2019 by Experian Marketing Services

by AdExchanger//Friday, March 15th, 2019 – 12:06 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...

Published: March 15, 2019 by Experian Marketing Services

Tapad’s technology enhances Bidtellect clients frequency capping and audience extension capabilities cross device. NEW YORK, Feb. 28, 2019 /PRNewswire/ — Tapad, part of Experian,...

Published: February 28, 2019 by Experian Marketing Services

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

Published: October 29, 2018 by Lisa Hackemack, Senior Product Manager

The Tapad Graph Now Offered in Adobe Audience Manager, part of Adobe Analytics Cloud New York, NY — August 7, 2018 — Tapad, now part...

Published: August 7, 2018 by Experian Marketing Services

Marketers Can Now Harness The Tapad Graph In Concert With Twine’s Vetted, Verified TrueData™ Identity Graph. Los Angeles and New York–August 2, 2018–Tapad, now...

Published: August 2, 2018 by Experian Marketing Services

Marketers Using Centro’s DSPBasis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro, a provider of enterprise-class software for...

Published: May 15, 2018 by Experian Marketing Services

The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...

Published: May 2, 2018 by Daniel Portoff, Product Manager