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Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Published: May 3, 2016 by Experian Marketing Services

Cross-screen marketing tech firm, Tapad, drove unified campaign; partnered with Statiq to measure cross-screen impact on in-store visits LONDON, March 8, 2016 /PRNewswire/ — Carat...

Published: March 8, 2016 by Catherine Leonard

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Published: December 10, 2015 by Jacob Davis

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

Published: December 8, 2015 by Experian Marketing Services

Access the holiday marketing calendar + 3 tips for October to get ready for the holiday...

Published: October 1, 2015 by Shelley Kessler

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

Published: September 14, 2015 by Brenna Solop

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

Published: August 14, 2015 by Erin Haselkorn

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

Published: August 13, 2015 by Mindy Pankoke, Product Manager

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

Published: July 20, 2015 by Erin Haselkorn

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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