NEW YORK, May 4, 2016 /PRNewswire/ –Tapad, the leader in cross-device marketing technology and now a part of Experian, has been honored with two...

Published: May 4, 2016 by Experian Marketing Services

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Published: May 3, 2016 by Experian Marketing Services

Cross-screen marketing tech firm, Tapad, drove unified campaign; partnered with Statiq to measure cross-screen impact on in-store visits LONDON, March 8, 2016 /PRNewswire/ — Carat...

Published: March 8, 2016 by Catherine Leonard

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Published: December 10, 2015 by Experian Marketing Services

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

Published: December 8, 2015 by Experian Marketing Services

Access the holiday marketing calendar + 3 tips for October to get ready for the holiday...

Published: October 1, 2015 by Experian Marketing Services

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

Published: September 14, 2015 by Experian Marketing Services

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

Published: August 14, 2015 by Erin Haselkorn

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

Published: August 13, 2015 by Experian Marketing Services