Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Facebook just announced they will support animated GIFs creating major opportunities for marketers....
Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for....
Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...
Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...
In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for...
A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying...
