CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.

The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.

Learn how Experian Audiences provide insights into financial motivations, helping marketers connect with consumers effectively.

Marketing in 2026 will hinge on connection between AI and data accuracy, commerce media and category expansion, and curation and programmatic efficiency. These shifts mark marketing’s “6–7 moment,” when once-fragmented parts finally snap together.

Experian and M3 MI explore how the MARS Consumer Health Study helps healthcare advertisers build precise, privacy-safe audiences that drive stronger engagement and better campaign results.

Discover the top 2026 consumer insights shaping data-driven marketing—from personalization and trust to identity and activation.

Discover Experian and Madhive's impact on local advertising, enabling teams to validate campaigns and optimize budgets for success.

Activate B2B audiences with Dun & Bradstreet, Audigent, and Experian, combining trusted business data, curated Deal IDs, and identity resolution for accurate, scalable targeting.

Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.