Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...
Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences,...
The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...
As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...
Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll...
The AdTech industry is buzzing with discussions about cookie deprecation and effective strategies to tackle it. One of the commonly suggested solutions is the...
Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...
The digital advertising landscape has undergone a seismic shift in recent years. Privacy-conscious consumers, transformative regulations, and emerging technologies are converging to redefine how...
The cookieless future is here, and it’s time to start thinking about how you will adapt your strategies to this new reality. In a...
