At Cannes Lions 2025, industry leaders highlighted how privacy-first data practices, supply path optimization, and AI-powered tools are reshaping the advertising ecosystem.

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Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.

AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.

Holiday shopping in 2025 feels a lot like a complicated relationship. Here are three complicated truths you need to know.

See how Experian and Audacy use data to help audio advertisers reach the right listeners across podcasts and streaming.

PurpleLab® audiences are live in Experian’s data marketplace and Audigent curated deals. Activate privacy-compliant, clinically grounded healthcare segments at scale.

Learn what curation in AdTech means and how Experian powers privacy-first, performance-ready programmatic media in 2026.

Discover how marketers are using innovative approaches to identity to improve performance, deliver ROI, and cut through the noise.