Improving Customer Experiences with Big Data
Join our #DataTalk on Thursdays at 5 p.m. ET as we talk about big data, data science, analytics, and the internet of things.
This week, we talked with Matt Seeley, President of Experian Marketing Services, Mark Johnson, President and CEO of Loyalty 360, and Ginger Conlon, Editor-in-Chief of Direct Marketing News. Our big data tweet chats are hosted by @ExperianDataLab and occur every other Thursday at 5 p.m. ET.
If you have questions or suggestions for future topics and guests, please tweet @MikeDelgado.
Questions We Discussed:
- Q1: How has big data changed the way consumers shop and engage with the brands they like?
- Q2: Why is big data important for the customer experience?
- Q3: How do brands define and think about the “customer experience” today?
- Q4: Is there an ideal customer experience that brands hope to create?
- Q5: What is a brand’s greatest challenge with creating intelligent customer experiences?
- Q6: What is the greatest opportunity for big data innovation in the customer experience?
- Q7: Have great customer experiences always been data-driven?
- Q8: How are sophisticated brands approaching big data? Are they seeing success?
- Q9: What are some of the most impactful strategies or analytical tactics that brands should test?
- Q10: How does a brand get started leveraging big data to improve the customer experience?