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The following is written by Colin Grieves, Managing Director of Targeting, at Experian. There are many reasons why an advert might catch your attention - maybe it’s because of a celebrity endorsement, clever catchphrase, or a witty one-liner that catches you off guard when you’re waiting for your programme to return after the break. If there has been an advert that has particularly stuck in your mind, those behind the marketing at organisations will tell you it’s no accident. Experian works with a range of organisations to help them understand which people are likely to be most interested in. So, how can you find out what information marketers use to understand you? Experian launched the Consumer Information Portal, or CIP for short, back in April 2018 to help people see what data we have access to, but also to give you the chance to let us know if you want to stop your data being used for marketing. The CIP also explains why our work in marketing can be a good thing for consumers and society as a whole. We’ve recently made improvements to the website to give you an even greater insight. You can now visit our website and promptly check whether your personal data is present on specific marketing channels, what sectors it’s used by, and where we obtained the data from. For the first time, you can also see with which marketing profile your postcode is associated here. This gives you a real flavour of how marketers may view you and the type of people most likely to live in your neighbourhood, to make sure the messages you receive are as relevant as possible. We’re planning to keep adding more new features and information to the CIP, as we keep our promise to deliver transparent and responsible marketing. Drawing on expertise across our business to improve your experience when you use the CIP, as well as looking at new, clearer ways to explain how we work with data in our marketing services. Watch this space for further updates.

As part of the company’s commitment to diversity and inclusion, Experian is celebrating Asian Pacific American Heritage Month through May. This article is by Dacy Yee, VP of Marketing and Customer Relationship Management for Experian Consumer Services and executive co-sponsor for Experian’s Asian American Employee Resource Group (ERG). My parents’ story is not unlike any other immigrant story. At 20 years old, they came to the United States from Hong Kong with nothing but a dream for more opportunity and a better life for their family. Their drive and resilience empowered me from a young age. I got my hustle from my dad; he is the hardest-working person I know. Throughout my childhood, he juggled multiple jobs, from working in Chinese restaurants and bagging groceries to becoming a mechanic. He worked his way from mechanic to owner of a gas and service station, often spending early mornings and late evenings opening and closing the shop. I got my toughness from my mom; she always pushed me to be better by making me believe that I was capable, strong and resilient, and by telling me that I could achieve anything I wanted to in life. My parents showed me what courage and determination meant by leaving the familiar in their home country to move here and maneuver a new, unfamiliar culture. They empowered me to work hard and take risks—to always think bigger. Asian Americans have a unique place in history; from the Chinese immigrants working on the railroad in the 1880s to the Japanese WWII internment camps of the 1940s, there’s something to be said about the Asian American story in this country that has only recently been explored in pop culture and entertainment. There’s the quiet, hard work ethic and driven mentality from my parents’ generation that worked so well in certain countries, but a steady drumbeat of wanting to stand out in future generations after that. This has profound implications for professional environments. The generalizations of the silent model minority have been disputed in recent years. Even more so, there’s much to be discussed as to how we carry our past generational habits into the future and how that shapes who we become. The lessons my parents taught me sometimes translate differently and result in the culmination of stereotypes I’ve tried to avoid throughout my career. Putting my head down and working hard might suddenly mean I’m passive. Thinking twice about challenging authority might translate to being soft-spoken or submissive. As an Asian American professional woman, I’m faced with minute-to-minute decisions of when to speak up, when to fight my battles and when to simmer down. There have been studies showing that there is a real “bamboo” ceiling for Asian Americans trying to reach the C-suite level. In fact, Asian Americans are currently the racial group least likely to be promoted to management positions in the U.S., according to a study in the Harvard Business Review. The question is: how do we break through that ceiling? As a company rooted and driven by data, we are constantly looking at numbers in everything we do. This is why we’re hosting a speaker to walk through his findings about what builds and creates this “bamboo” ceiling and how it affects Asian Americans in the workplace. We need to speak up and share our struggles with each other; as part of Asian Pacific American Heritage Month, we’re hosting a panel featuring our own Asian American leaders and professionals to talk about this very issue. To each other, to their colleagues, to their managers and to the larger Experian community. Finally, we’re going to chart the path forward and lead by example. As members of the Asian American ERG at Experian, we’re going to host more skill-building workshops, have open and candid conversations, and keep each other accountable to our stretch goals and ultimately our professional aspirations. As we celebrate Asian Pacific American Heritage Month, there will be an ongoing dialogue of what empowerment means to us in the workplace. Ultimately, regardless of where you come from and how you identify yourself, the resounding lesson is of empowerment; standing up for what you’re passionate about and leading the way for others who will be following in your path.

Charles Butterworth talks about the acquisition of leading South African companies Compuscan and Scoresharp Today we announced the completion of our acquisition of Compuscan and Scoresharp in South Africa. This exciting moment creates a single, united Experian organisation that brings together the best of all we offer, not only for South Africa, but the wider African continent. Compuscan’s agile approach has driven its rapid expansion into six Sub-Saharan African countries, alongside emerging business in Australia and the Philippines. Combining Experian’s proven digital strategy with Compuscan and Scoresharp’s cost-effective operating model gives us an excellent foundation for Experian to expand into Africa. This is a commitment we’re serious about, and we’ve made the public commitment to spending at least R120 million on technological enhancements as part of establishing South Africa as an investment hub. For our clients and partners, this acquisition will see the combined organisation bringing new innovations to market, faster and at scale, enabled by our shared bureau data. Delivering additional resources for credit bureau information, decision analytics, marketing services, loyalty & rewards, and training. Allowing us to be more agile, more flexible, and to respond faster to the need of all the organisations and the people we serve. More importantly, this is a chance for us to drive financial inclusion across the region. It’s our intention to use this acquisition to accelerate our financial inclusion goals, bringing many more people into the credit economy and helping us create a better tomorrow for millions. I am delighted to be welcoming Compuscan and Scoresharp to the Experian family, and I am excited about the opportunities that lie ahead as we drive towards our goals of greater financial inclusion and better data management across South Africa and beyond.

Inclusion is at the heart of everything we do, and we’ve made it a priority to embrace the diversity that makes up the Experian family. This is why we’re especially proud to release our 2018 The Power of You Inclusion & Diversity Annual Report, highlighting the strides we’ve made to celebrate our diverse work force and create an inclusive company culture. "We believe that embracing a truly inclusive culture, where everyone has a real sense of belonging, is critical to building a diverse workforce and fostering innovation," says Craig Boundy, former chief executive officer of Experian North America. "We don't just encourage inclusion at Experian, we celebrate it." The Power You initiative was created to recognize ways we can create a more supportive work environment and provide greater transparency into our commitment towards diversity and inclusion. We’ve instated progressive policies and programs, such as flexible working, paid parental leave and Experian clubs, to help foster support, empowerment and employee pride about working for Experian. Here are some of the highlights from the report: 89 percent of employees across North America agree that creating a diverse and inclusive work environment is at the forefront of Experian's values More than 900 employees joined our 8 Employee Resource Groups (ERGs) From 2017 to 2018, the percentage of women hired into executive positions increased from 31% to 38% Nearly half of our job applicants were non-white, a 10% increase from 2017 Volunteer Time Off (VTO) was increased from one day to two days Experian North America was honored with a North America Great Place to Work certification and regional Top Workplaces awards From the events organized by our Employee Resource Groups (ERGs) to the support provided by our Experian Hardship Fund, The Power of You initiative is exemplified by the work and dedication our employees have invested to help in our mission to create an inclusive workplace. "Creating a better tomorrow starts within the company, and that's why we're committed to diversity and inclusion," adds Justin Hastings, former chief human resources officer of Experian North America. "We search the globe for the very best people so we can innovate and meet the needs of our increasingly diverse clients. Drawing on this collective strength is what truly makes us a top workplace." Our dedication to creating a more inclusive and supportive workplace has not gone unrecognized. We’ve been honored with a number of high-profile employer awards, including being named the #1 Top Workplace in Orange County by the Orange County Register and one of the World’s Most Innovative Companies for the fifth consecutive year by Forbes Magazine. Innovation starts with creating an inclusive culture and growing a diverse workforce. We are proud of the supportive work culture we’ve created and will continue finding ways we can further build upon the progress we’ve made. A copy of this year's report can be found here. Photos taken by Nhan T. Nguyen.

Fraud attacks continue to increase, and businesses and consumers alike are recognizing the need for more effective preventative measures. In June 2016, we launched the industry’s first open platform designed to catch fraud faster, improve compliance, and enhance the customer experience. Experian CrossCoreTM has put more control in the hands of fraud teams and it continues to receive global recognition for its impact in the industry. We are proud to announce that CrossCoreTM has been named a market leader for fraud prevention by Cyber Defense Magazine’s 7th Annual InfoSec Awards. Judged by an independent panel of certified security professionals, the InfoSec Awards recognize the best ideas, products and services in the information technology industry. In the past year, the platform was also named best fraud prevention innovation by Cybersecurity Breakthrough and as best cybersecurity initiative of the year by CIR Magazine. Since 2016, Experian has been proud to serve organizations looking for better ways to get more out of their existing fraud and identity systems and to more effectively deploy new products and offers, while improving the customer experience and minimizing risk. According to Experian’s 2019 Global Identity & Fraud Report, 55% of businesses reported an increase in online fraud-related losses over the past 12 months, predominantly around account origination and account takeover attacks. Our study shows that consumers value security and convenience. They also expect to be recognized and met with a personalized experience. Businesses can deliver both security and convenience, but to do so, they need to apply the right tools and relevant information. CrossCoreTM is helping fraud teams around the world accomplish this by adapting and deploying strategies that keep up with the pace of fraud while reducing burdens on IT and data science teams. Learn more about CrossCore.

The Human Rights Campaign (HRC) Foundation has recognized Experian with a 100 percent score on their 2019 Corporate Equality Index (CEI), earning the distinction as one of the “Best Places to Work for LGBTQ Equality”. The CEI is the nation’s premier benchmarking tool in evaluating corporate policies and practices related to LGBTQ workplace equality. We are honored to have received such top marks alongside some of America’s most respectable companies. “Our mission as a company is to create greater financial inclusion for consumers, but inclusion also means creating an open and accepting workplaces where everyone can thrive,” said Craig Boundy, former chief executive officer of Experian North America. “We work hard to make diversity and inclusion a priority in our company culture, and our efforts are showing real results.” We strive to celebrate our company’s diversity by creating an inclusive workplace environment where employees feel supported and appreciated. We’ve launched initiatives and implemented policies that have solidified our commitment to being a strong ally to the LGBTQ community. Our dedication to foster a supportive work culture for our LGBTQ employees is exemplified by such practices as: Our progressive benefit programs, which include transgender services and offer equal coverage to same and different-sex domestic partners and spouses. Our non-discrimination and equal employment policies go beyond federal requirements, ensuring equal treatment regardless of “gender identity” or “sexual orientation.” Our dedication to be inclusive through executive sponsorship and the Power of YOU initiative which facilitates Employee Resource Groups and Clubs. "The top-scoring companies on this year's CEI are not only establishing policies that affirm and include employees here in the United States, they are applying these policies to their global operations and impacting millions of people beyond our shores," said HRC president Chad Griffin. Practicing an inclusive work culture has always been one of our top priorities and being honored by the HRC demonstrates our dedication to that goal. We are proud to support our LQBTQ employees, along with the diverse work force that make up the Experian family. For more information on the 2019 Corporate Equality Index, download the HRC report.

Today marks a notable milestone in our company’s history and for consumers. Today we officially launched Experian Boost, a free tool that, for the first time, will allow millions of consumers to add positive payment history directly into their credit file for an opportunity to instantly increase their credit score. For the past several years, we have been working to develop new products and innovations that will disrupt the credit industry and help improve the financial lives of consumers. This commitment to financial inclusion has defined us and created a real sense of purpose for everyone who works here – and that purpose is realized with the launch of Experian Boost today. There are more than 100 million Americans who don't have access to credit today. A low credit score, due to a thin file or incomplete information, may force these consumers to rely on high interest credit cards and loans. The fact that many of these consumers consistently and responsibly pay cell phone and utility bills on time every month hasn’t seemed to matter. At Experian, we know that’s not right. A good credit score is a gatekeeper to better financial opportunities. We need to develop products and services that make achieving and maintaining a good score easier, not harder.  As the consumer’s bureau, we want to ensure that as many people as possible can access and participate in the financial system, and we believe everyone deserves a fair shot at achieving their financial dreams. We have a fundamental mission that is shared by our colleagues around the world: to strive to be a champion for the consumer. With Experian Boost, we're bringing that mission to life and I couldn’t be prouder. Many of our colleagues at Experian worked tirelessly over the last few years to make this day a reality. To everyone who’s played a part, I offer my very heartfelt thanks. It’s truly a great day to be a part of Experian, and we know there will be a lot of great days ahead for all the consumers who will benefit from having their credit score truly reflect who they are. To find out more about the Experian Boost, please visit experian.com/boost.

The Women in Experian Employee Resource Group recently celebrated International Women’s Week with a series of events, including executive panels, speakers and book club meetings. The theme of this year’s event is Better Balance = Better Experian, focusing not only on bringing awareness for gender balance, but also celebrating inclusion. The activities are part of Experian’s commitment to advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. During the week, we announced that Merideth Wilson, Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, will be the lead ambassador for the Women in Experian (WiE) Employee Resource Group in North America. Throughout the year, Wilson and a global team of female leaders from across the business will plan initiatives designed to help women achieve their ambitions and build successful careers. In a Q and A this week, Wilson shared her thoughts and provided tips for women on how to be successful in the workplace. Q. Why is confidence so important for women to reach their career goals? A. Confidence is key for anyone wanting to reach their career goals, but I find it’s especially important for women to find their voice and be able to confidently express themselves. Women need to ask for what they want more often and be vocal about their career aspirations on a regular basis versus waiting for an annual review discussion, for example. Messages typically are delivered and received more successfully using a confident tone; authenticity in a person and one’s message is also very important. Q. What advice can you provide when it comes to accountability? A. Women have to hold ourselves accountable, both professionally and personally, and deliver/drive the results we say we will (or sign up for). Being accountable means taking personal responsibility for the outcome and removing the roadblocks in our way to achieving our goals. I often find that “credibility” is tied to “accountability,” and the importance of how we as women conduct ourselves in driving to the results cannot be overstated. Q. What are your thoughts on communication skills and being self-aware? A. Women need to know their audience. Effective communication often requires different styles and mediums depending on the situation and environment. One of the greatest communication skills a woman can have is the ability to confidently present in public. Public speaking is scary to many, but with practice it can be a woman’s best asset. Q. Explain how empathy and honesty can be key to career growth. A. Integrity, honesty and trustworthiness are three key traits to help propel a person’s career growth. It is nearly impossible to grow one’s career without the ability to truly relate to others with understanding, appreciation and respect for another person’s journey or perspective. Q. Why is it important to be inspirational and optimistic in the workplace? A. Good leaders inspire others to do more, be more and produce more. I find that people generally want to work with people they like, trust, admire and find upbeat. Bringing our full selves to work each day — in mind, body and spirit — helps contribute to a happy, productive and fun work environment for all, and it’s something we should aspire to each day. About Merideth Wilson Wilson is Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, a position she assumed in September 2014. In this role, she serves as the executive responsible for the Claims, Contract Manager, Patient Estimates and Medical Necessity solution suites and operations. Wilson joined Experian in January 2004 through the Medical Present Value, Inc. (MPV) acquisition. She has held various leadership positions in operations, product management and development, outsourcing services, client delivery, and strategic marketing and planning. Wilson earned a Master of Business Administration from Mercer University and a Bachelor of Business Administration from Baylor University.

As digital transformation follows its course, ubiquitous data and new technologies are dramatically changing the way consumers interact with businesses. The Amazons and Googles of the world are redefining customer experience on a daily basis and setting the bar higher for the rest of industries to catch up. This ‘customer-first’ era calls for innovative ways to achieve sustainable growth and market leadership. Aimed at understanding this new reality, we commissioned Forrester Consulting to survey senior executives and decision makers about how they tackle the challenges and opportunities surrounding digital transformation. What we found is that the key to succeed in today’s highly competitive and fast paced environment is creating a comprehensive, unified view into their customers and their needs. And that although businesses are committed to keeping up with the pace of change to stay relevant, there are still trying to figure out how to execute their ‘customer-first’ vision. Businesses from all over the world wonder how they can attract and retain new customers, or what are the tools they need to quickly act on insights and make consistent, relevant decisions about what matters the most to their customers. Our research shows that the early beneficiaries of digitalisation such as fintech companies and e-commerce brands have been quick to understand younger, tech savvy and convenience-hungry consumers. Both industries have leveraged decades of technology developments to meet their customers’ expectations, setting the bar high. They have evolved from one-time transactions to building relationships, creating loyal followers and facilitating repeat purchases. Financial services and other sectors can find inspiration in how customer strategies focused on relevance and personalisation deliver the curated experiences consumers demand. When you put the customer first, the opportunities to create more value from your customer relationships are endless. We believe the future is bright for the business which remains nimble and willing to evolve their business models, using technology to meet the needs of tomorrow’s customer. Key findings 81% of executives believe traditional business models will disappear over the next five years due to digital transformation. 79% of key decision makers believe their customers can seamlessly interact with their organisations across mobile, web, and in-person channels – and are generally positive about the progress they are making. Two thirds of executives believe their profitability would improve if they were able to create that single, comprehensive view of the customer. Knowing and understanding customers better than anyone else is paramount to consistently assisting them how, when and where they need it. Businesses must ensure that they offer appropriate products that their customers can afford and benefit from now and in the future, regardless of market conditions or changing personal circumstances. Six out of ten executives believe sharing their data with third parties and tapping into additional data will help them create frictionless customer experiences. But there are some challenges they need to overcome before achieving that. For example, 40 percent of executives globally still feel they cannot easily share their data. They also need to make sense and find meaning from all the data they have. They are currently investing in new technologies to make sense of their data, but these efforts are not going far enough. 53% of businesses worldwide struggle to make consistent customer decisions. Part of it due to the gathering of inconsistent data from one channel to the next. The better businesses get at managing different points of interaction, the more insight they can obtain within a given customer’s experience. Using advanced analytics helps unlock the value latent in different points of interaction along the entire relationship with your customers. 77% of executives set aside budget for advanced analytics and decision-management systems. To turn strategic priorities into action, businesses have set aside budget to invest in analytics and digital decisioning. Thanks to innovative analytical tools, businesses can deliver improved, personalised experiences when they matter, better protecting consumers and complying with regulations. Download the full report.