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Organizations everywhere are looking to do more with their data assets, as well as better leverage open data and third party data sources for additional consumer insight. The good news is that there is no shortage of information available. The bad news is that wrangling and making sense of all that information can be very challenging. That is why we see 61 percent of U.S. companies stating inaccurate data is undermining their ability to provide an excellent customer experience. However, there is a new breed of data professionals trying to change all that. New talent is coming into organizations looking to unlock the power of data to transform business operations and better serve clients. Businesses everywhere are eager to bring on these data professionals; to the point it is creating a frenzy around data staffing. If you are looking to hire new data professionals, you are certainly not alone. According to a new Experian Data Quality report, Investing in Digital Transformation: This Year’s Most Sought-After Data Roles, businesses are hiring a mix of business- and regulation-focused data positions. Below is a chart showing the top roles being hired according to U.S. respondents and also c-level executives specifically: There are a few key roles I want to highlight. First, data analysts. They are the most sought-after data role by U.S. organizations, mainly because they are so versatile. They are individuals placed across departments to analyze data in such a way that it can be used for business intelligence. 57% percent of businesses spend a majority of their time analyzing data, and this role is key to ensuring they’re getting the right results. The most important role for c-level executives is the chief data officer (CDO). The CDO has seen a lot of hype in the past few years and at this point we are seeing more general adoption of the role. This individual is responsible for developing and implementing an information strategy, which includes disciplines like data security, governance, quality, and management. They also will oversee a team of data professionals who bridge the gap between the business and IT. We have more research on this role in particular coming out next month, but they will often shape cross-functional data organizations and how well businesses can achieve the data insight they desire. In general, with all of these roles, talent shortages are a problem. Relative to demand, very few experienced individuals exist on the market. This means organizations need to come up with creative ways to attract and maintain this talent to keep up with the changing business landscape. For more information on these and other data roles, download a copy of our new report: Investing in digital transformation: This year’s most sought-after data roles. Download the complete "The Year's Most Sought-After Data Roles" report.

As part of Credit Awareness Week, Experian and Credit Strategy are launching a new credit refusal pathfinder to help people understand the lending process and how they can tackle a credit refusal. It can be a real pain when you make an unsuccessful credit application, especially when you can’t see why you were refused. “But I’ve got a good credit score!”, “But I pay all my bills on time!”, “But I don’t even have a credit card!” people may say. When you apply for a credit card, loan or even a mobile phone contract, it’s up to the lender to decide whether or not to offer you credit – and they have varying methods to work out if you’re eligible. New research from Credit Strategy, Experian and the CFA* has found a whopping 86% say that they should be offered a clearer explanation about why they have been declined credit. Many people completely misunderstand the credit-decision-making process; 26% of UK adults wrongly think the credit reference agency makes the decision to turn down applications for a loan, while 32% think credit reference agencies decide to approve credit cards. The reality is that lenders decide which customers to accept and refuse, with one or more credit reference agency simply providing information to help the decision. In fact, industry guidelines require lenders to tell people the main reason for refusing credit, but only if they ask. Does being refused credit affect your credit score? The research also found that 75% of the population think that being refused credit affects your credit score. Being refused for credit is not, in itself, hazardous for your credit score. While your credit report will show that you applied for a credit card – it stays on for a year - it won’t actually show whether or not you were accepted. However, credit refusal can often lead to more attempts to get credit – and making a lot of applications in a short space of time could have a serious impact on your credit score, and your ability to get credit in the future. Some common reasons to be refused credit: You’ve missed or made late credit payments recently, which show up on your credit report You’ve had a default or a CCJ in the past six years, which will show up on your credit report You’ve made too many credit applications in a short space of time in the past six months There are mistakes such as incorrect addresses or other errors on your application form You may not fall into the target bracket for the type of credit you’ve applied for Your Experian UK Credit Score tells you how lenders may view you, which is useful when you apply for credit – and is FREE FOREVER. The higher your credit score, the more chance of being accepted for credit, at the best rates. * Conducted by YouGov on behalf of Credit Strategy, Experian and the Consumer Finance Association (CFA), 10th – 13th March 2017

At Experian, we unlock the power of data to create opportunities for consumers, businesses and society. Every day, we help millions of people navigate key life moments, helping them to protect, manage and make the most of their data

Experian has been ranked as Britain’s Most Admired Company in the Business Support Services category at Management Today’s prestigious ‘Britain’s Most Admired Companies’ awards 2016. Experian also posted a top ten finish in the overall rankings. It’s the second time Experian has had the honour of winning the Business Support Services category after picking up the honour first time around in 2013. Commenting on the accolade, CEO, Brian Cassin said: “This is a clear recognition of Experian’s strategic focus on helping businesses and consumers achieve better outcomes, whether that’s creating greater financial access, preventing fraud or facilitating business growth. I also believe it’s a testament to our 17,000 colleagues around the world who work every day to service and power opportunities for all our customers.” Organised by Management Today magazine, the BMAC Awards give an insight into the corporate reputations of UK businesses with the winner determined by a poll of the biggest companies, which evaluate their peers. You can see the full list of 2016 winners on the Management Today website. Photo: Experian’s Bill Floydd and Tom Blacksell receive the BMAC Award from Lord Michael Heseltine    

Technology is a high priority for most brands. Organizations often want to bring in the next technological prodigy to develop a successful platform or gadget.

Experian was recently named one of 2016’s Top 100 Fintech Companies by American Banker, joining the ranks of companies such as Thomson Reuters and FIS.

Experian’s Group President of Marketing Services Steve Wagner was recently named Secretary of the Data & Marketing Association’s (DMA) Executive Committee.

Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The two discussed a number of topics, including the re-emergence of third-party data for marketers. As the industry has turned towards data-driven marketing, more brands are again leveraging third-party data to enhance their first-party data, as well as pull insights that enables them to better connect with their customers. To read more from the interview, visit GingerConlon.com.

  Temperatures are dropping, leaves are falling and seasonal beverages are selling – it must mean that the holiday season is quickly approaching. And while many people get to wait in anticipation for this magical time of year, marketers are hard at work planning and creating their upcoming holiday marketing campaigns. In fact, many marketers are likely focused on developing their most creative designs and strategic promotions – critical components to any campaign. But they also need to give attention to their subscriber lists. A recent study found that as much as 50 percent of lists are inactive. If audiences are not engaging with the brand’s communications, then brands may experience diminished returns, or worse. Why reactivate? The bottom line is that it is more cost effective for marketers to retain existing customers than to acquire new ones. Past buyers represent higher open, click and transaction rates than non-buyers. By reactivating their inactive subscriber base, marketers have an opportunity to improve the return on each marketing campaign. How to reactivate? Email addresses may appear inactive for a number of reasons. The email address may no longer be in use, the subscriber does not find the content relevant, or the subscriber prefers to scan unopened emails and purchase in other channels. Marketers need to understand the cause behind each inactive address in order to strategically re-engage with past customers. Once marketers are able to identify all of their inactive subscribers, they will want to segment them into buckets. For example, those that clicked but have not purchased in the past 90 days, or those that have opened emails, but not clicked or purchased in the past 90 days. Each person is unique in their behaviors and interests, so marketers will need to engage these subscribers in a variety of tactics. Offering an incentive Using an engaging subject line Utilizing a confirmed opt-in strategy Sending more than one message as part of a reactivation strategy Marketers who strategically reactivate their inactive subscriber base have an opportunity to bring past-customers back into their sales funnel, and experience more return on their marketing campaigns. By leveraging data and insight to identify and re-engage this group, brands and marketers can also have a magical holiday season. To learn more about re-engaging your inactive email subscribers, download our e-book.