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In 2014, sports analytics was a $125 million market. By 2021, its value is expected to balloon to $4.7 billion. But this market wasn’t...
Today’s data-driven world creates exciting new opportunities, but also new challenges. Many of us see the promise of being able to make more intelligent...
Experian Marketing Services unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las...
Addressing the issue of identity management has become a top priority for marketers. The fact is that their customers are represented by dozens of...
Today, Experian’s global Fraud and Identity business released its analysis of client transaction data from the 2014 holiday season, showing an 80 percent reduction...
Some of my fondest memories on road trips as a child were the games we were able to play. I’m sure many kids played...
Nowadays, whenever you hear news about the automotive industry, a negative tone tends to pop up. Whether it’s the increase in lending to subprime...
The term big data tends to be overused in business today. While some refer to it as a technology and others a level of...
Confronted with a vast amount of incoming data, today’s digital marketers are facing an on-going battle to keep up. According to Experian Marketing Services’...