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What’s happening in our industry and what we’re doing
It’s no surprise that cybercrime and data breaches are hot topics for media and bloggers these days. Unfortunately, because of all the attention paid...
Pinterest is the top social media traffic driver for retailer Websites; Amazon.com is the top source of traffic from social sites. According to new...
Experian Decision Analytics helps financial institutions manage and enhance their profitability by integrating sales, portfolio and customer management so they can assess each relationship...
Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson...
Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, today announced the release of The 2014...
As a child, one of the things we all learn is cause and effect. If someone is hungry, then they eat food. If someone...
In a world where customized advertising is delivered directly to the right group of people in the most targeted ways, it’s hard to remember...
The FTC has advocated for the creation of a central website where marketing information service providers (FTC calls them “data brokers”) would be listed,...
Every organization that touches consumer data is responsible for creating and maintaining consumer trust writes Rick Erwin, President of Targeting at Experian Marketing Services,...