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Whether you own the largest pickup or the smallest hybrid on the market, one thing remains clear – folks in the U.S. love their vehicles. In the recently released Loyalty and Market Trends Report by Experian Automotive, we looked at several key trends that highlight who is buying what, and which auto makers received highest marks in loyalty in Q2.

Published: October 10, 2012 by Editor

The Consumer Financial Protection Bureau (CFPB) has just issued its latest report to Congress on credit scores sold to consumers versus credit scores sold to creditors. The 42-page report, which you can find here, provides an analysis of different scoring models, comparing credit scores sold to creditors and those sold to consumers by the national credit reporting agencies, including Experian. Of particular interest, and of reassurance to consumers, are some high-level conclusions from the report:

Published: September 26, 2012 by Editor

Experian Automotive today announced that midrange cars were the highest-selling vehicle segment in the first half of 2012, according to its latest vehicle registration analysis. The analysis also showed that the Toyota Camry topped the list of best-selling vehicles for the first half, with the Ford F-150 coming in a close second. In the first half of 2011, the F-150 was the best-selling vehicle, with the Camry coming in second.

Published: September 11, 2012 by Editor

Experian Marketing Services showed that email volume has increased 10 percent in Q2 2012 versus Q2 2011 according to the Experian® CheetahMail® 2012 Q2 email benchmark report. Experian CheetahMail also found that total open rates increased 1.5 percent in Q2 2012 versus Q2 2011.

Published: August 30, 2012 by Editor

According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with Instagram and Pinterest leading the pack. The following graph illustrates the global growth between July 2011 and July 2012, based on share of visits to all sites by country: Other niche social networks that have experienced significant gain include Stock Twits in the US, Redidt in Australia, and FanPop in the UK.

Published: August 11, 2012 by Editor

Experian Marketing Services is hosting its annual Digital Summit (today through Friday) at the Venetian Hotel in Las Vegas. This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do.

Published: July 27, 2012 by Scott Anderson

Experian®, the leading global information services company, today announced that its Precise ID platform has achieved Federal Identity Credential Access Management (FICAM) recognition at Assurance Level 3 for identity proofing.

Published: July 27, 2012 by Michael Troncale

According to the Experian Automotive industry market trends and loyalty report, Toyota finished third in overall corporate loyalty, with 45.7 percent of their customers who returned to market during Q1 2012 purchasing or leasing another Toyota vehicle. Toyota’s corporate loyalty ranking had dropped to 41.8 percent in Q2 2011, the first full quarter after the earthquake and tsunami. Honda’s corporate loyalty was 42.1 percent in Q1 2012, after falling to 36.4 percent in Q3 2011.

Published: July 24, 2012 by Editor

“Today, the CFPB announced a final rule addressing its role in supervising certain credit reporting agencies, including Experian and others that are large market participants in the industry. During a field hearing in Detroit, CFPB Director Richard Cordray’s spoke about a new regulatory focus on the accuracy of the information received by the credit reporting companies, the role they play in assembling and maintaining that information, and the process available to consumers for correcting errors. We look forward to working with CFPB on these important priorities.

Published: July 16, 2012 by Editor

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