Automotive Marketing Data & Trending for 2021 w/ Amy Eddins Hughes @ExperianAuto
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Every week, we talk about important data and analytics topics with data science leaders from around the world on Facebook Live. You can subscribe to the DataTalk podcast on iTunes, Google Play, Stitcher, SoundCloud, and Spotify.
DataTalk features data science leaders at MIT, Caltech, United Nations, Gartner, Twitter, Salesforce, Amazon, UBER, IBM, LinkedIn, Spotify, Dow Jones and dozens of other startups and top data companies.
In this week’s #DataTalk, we chat with Amy Eddins Hughes, Sr. Director of Sales Enablement at Experian, about automotive data and auto industry trends. Amy discusses some of the economic factors impacting new auto registrations and vehicle sales during COVID-19.
She also shares about how marketers and dealers can use Experian’s interactive auto data dashboard to quickly see auto data and trends across the United States.
Video Highlights from the Conversation:
- Experian’s Auto Market Dashboard
- Auto Market Trends in 2021
- Economic Factors Impacting Auto Sales
- Finance Trends in Auto Market
- Impact of Credit Scores by State on Vehicle Sales
- Auto Registration Trends During COVID-19
You can also catch the full video interview here.
About Amy Eddins Hughes
Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy Hughes has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in technology to their dealerships’ monthly advertising spend.
Currently at Experian, Amy collaborates with dealers to transform their marketing operations through data.
Previously, Amy was responsible for driving dealer sales and business development relationships for String Automotive and has been consulting with dealers on media and advertising for 15+ years.