Transforming Software for Credit, Fraud and Analytics with Experian Ascend Technology Platform™ (Episode 160) #DataTalk

On #DataTalk, we talk about important data and analytics topics with data science leaders from around the world.  You can subscribe to the DataTalk™ podcast on iTunes,  Google Podcast,  iHeartRadio,  Stitcher, Spotify and  YouTube.

This show features data science leaders at MIT, Caltech, United Nations, Gartner, Twitter, Salesforce, Amazon, UBER, IBM, LinkedIn, Spotify, Dow Jones, and dozens of other startups and top data companies.

In this #DataTalk episode, Keith Little, MD Analytics, Decisioning and Platforms at Experian Software Solutions, unveils the game-changing enhancements to Experian’s Ascend Technology Platform™. Keith discusses how client feedback has shaped a solution that streamlines operations, automates processes, and strengthens fraud detection in today’s fast-paced business landscape. Join us to discover how Ascend empowers businesses with seamless integration, personalized experiences, and top-notch security measures, setting a new standard for success.

Here are video highlights from this conversation:

• Challenges faced and how they were overcome
• The Ascend Analytical Sandbox
• How client feedback was incorporated into shaping the platform

You can also catch the full video conversation with Keith Little here.

About Keith Little

Keith Little is a seasoned technology executive with a global purview, currently spearheading Experian’s Ascend Technology Platform and Decisioning suite (Powercurve) software products. He began his tenure at Experian in November 2022 with the role of Chief Technology Officer for Global Decision Analytics (GDA) and subsequently expanding his responsibilities to encompass the Decisioning products during the transition to Experian Software Solutions (ESS).

Before joining Experian, Keith held various high-profile positions, including Chief Information Officer at Barclays, where he oversaw the Barclaycard credit business, Payments businesses, and Fraud technologies. Prior to that, he was involved in a startup leveraging artificial intelligence for online behavioral advertising. Keith’s illustrious career also includes roles at BT, the BBC, and as a founder and non-executive director of www.worldgallery.co.uk. He holds a Bachelor’s degree in Computer Science and a Postgraduate degree in Image and Video Compression from Kingston University. Additionally, he spent nine years as a non-executive director at Kings College London, demonstrating his commitment to both academia and industry advancement.

About the Ascend Technology Platform™

As companies around the globe grapple with an accelerated pace of change and seek ways to optimize their businesses, Experian^® is ushering in a new era of simplification, scalability and automation through the debut of new enhancements to its cloud-based Experian Ascend Technology Platform™. Now, Experian’s award-winning platform brings together software tools for analytics, credit decisioning and fraud into a single interface — simplifying the deployment of analytical models and enabling businesses to optimize their practices more frequently, achieving greater efficacy with lower investment of time and money.

Experian’s enhancements were unveiled to more than 500 business leaders during its annual Vision conference this year in Scottsdale, Ariz., and represent a significant evolution in streamlining business-to-business software solutions.

Why it matters:

• The world’s top technology companies have set the standard for seamless user experiences and integrations between software components through single sign-on, data portability, and sophisticated no-code or low-code functionality.
• Historically, this type of synchronized experience has been unattainable to many businesses, especially those in the financial services sector.
• Typically, organizations buy software solutions from many different vendors, leverage a variety of tools and applications across different cloud environments, and go through rigorous and time-consuming processes to stitch everything together.
• This fragmented approach stretches timelines unnecessarily, raises security concerns and creates operational challenges. It also increases costs and the likelihood of errors or downtime because such setups are only as strong as their weakest link, perpetually causing issues when any single component fails.

The updates to Experian’s platform represent a notable milestone — fueled by Experian’s significant investments in innovation over the last eight years as part of its modern cloud transformation.

“Our mission is to develop world-class software and support organizations around the world on their journeys toward more sophisticated fraud prevention, marketing and credit strategies,” said Alex Lintner CEO Experian Software Solutions. “The evolution of our platform reaffirms our commitment to drive innovation and empower businesses to thrive. Its capabilities are unmatched and represent a significant leap forward in lending technology, democratizing access to data in compliant ways while enabling lenders of all sizes to seamlessly validate their customers’ identities with confidence, help expand fair access to credit and offer awesome user and customer experiences.”

Additional key features and benefits of the platform include:

• Analytics and model development: Clients can easily access and harness Experian’s proprietary credit and expanded data attributes with powerful analytical tools for insights and explainable model creation.
• Rapid model deployment: Build, test and deploy models from a single interface in days rather than months, streamlining processes and enhancing customer experiences.
• Automated decisioning and risk mitigation: Enables secure, automated decisions and risk mitigation across the customer lifecycle, ensuring efficient operations and improved outcomes.
• Fraud and identity verification: Experian’s platform stops fraudsters faster and streamlines consumer experiences via a suite of software services powered by advanced AI analytics and comprehensive data assets across digital identity, device intelligence, behavioral analytics and credit insights. It delivers unrivaled identity verification and fraud risk detection to enable businesses to grow revenue through seamless consumer experiences and reduce fraud loss exposure.
• Expertise through managed services: While the platform offers automation and low-code functionality, clients can also access Experian’s expertise and top talent through managed services, democratizing advanced analytics techniques for lenders regardless of their resources or analytics experience.
• Continuous monitoring and feedback: Receive continuous monitoring and feedback to adapt strategies in real time and stay ahead of evolving challenges.
• Unparalleled security: The platform is fortified with encryption, robust access controls and proactive threat detection — while maintaining high availability and Enterprise-grade performance.

For more information about Experian’s platform, please visit https://www.experian.com/business/products/ascend.