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December 3 is International Persons with Disabilities Day. This episode of the podcast features Zack and Cambry Nelson, the creators of the "Not a Wheelchair," an off-road, bicycle-based apparatus that is now being used all over North America to help people with disabilities get off the pavement and deeper into nature.

It's been said often that small businesses are the engine of our economy, and they really are. It's something we don't ever take for grant here at Experian. Because Small Business Matters! So we want to take a moment to thank all of our small business customers for choosing Experian. From the entire team here at Experian thank you small business. From our business, to your business, to new business and beyond. Happy Thanksgiving from Experian

In this business credit education post we cover the top factors that impact business credit your business credit score

If you're a small business owner, tradelines can be one of your most powerful tools for establishing and strengthening that credit profile. A tradeline is an account between businesses that acts like a loan or line-of cash from vendors to companies without any security involved.

What does it take for a new business to succeed? Contrary to popular belief, you need more than a great product and some funding to get your business off the ground. Here's a new business checklist to help you make sure you've got everything covered. 1. A Mobile-Friendly Website: Your Digital Storefront The percentage of people who access websites from their phones and tablets is still on the rise. Therefore, it’s really important to make sure that your site looks good on any device, and still highlights the same essential information you want all of your customers to see. It's no longer an option, but a necessity in today's mobile-first world. Let's take it a step further: Think beyond responsiveness: Ensure your website offers a seamless user experience across all devices, not just different screen sizes. Consider mobile-specific features like click-to-call buttons and fast-loading pages. Optimize for local search: If your business has a physical location, prioritize local SEO strategies to get in front of potential customers searching for nearby options. Embrace visual storytelling: Use high-quality images and videos to showcase your products or services effectively, catering to shorter attention spans on mobile devices. 2. Content Marketing: Attract, Engage, Convert Well-written content is indeed powerful, but go beyond static information. Consider these content marketing strategies: Create diverse content formats: Blog posts, infographics, videos, case studies, and even interactive quizzes can cater to different learning styles and preferences. Establish thought leadership: Share your expertise and insights on industry trends and challenges to position yourself as a trusted resource. Leverage storytelling: Craft compelling narratives that connect with your audience on an emotional level and build brand loyalty. Optimize for search engines: Implement SEO best practices to ensure your content reaches the right audience through organic search. 3. Compelling Calls to Action: Guide Your Audience Don't leave your website visitors guessing what to do next. Craft clear and actionable CTAs that align with your marketing goals. Here are some tips: Use strong verbs and specific language: Instead of "Learn More," try "Download Our Free Guide" or "Schedule a Consultation Today." Place CTAs strategically: Position them where they make sense in the user flow, like at the end of informative blog posts or product pages. Personalize your CTAs: Consider A/B testing different CTAs with different audiences to see what resonates best. Track and analyze results: Monitor the performance of your CTAs to understand what's working and adjust them accordingly. 4. Marketing Beyond Paid Ads: Building a Multifaceted Strategy While paid advertising can be a valuable tool, it's crucial to diversify your marketing approach. Here are some additional ideas: Embrace email marketing: Build an email list and nurture leads with targeted campaigns that offer valuable content and special offers. Engage on social media: Actively participate in relevant online communities, share valuable content, and respond to comments and messages. Partner with influencers: Collaborate with individuals who have established credibility and reach in your target audience. Network and build relationships: Attend industry events, connect with other businesses, and participate in local initiatives. 5. Customer Centricity: The Heart of Success Going beyond simply wanting to help people is crucial. Truly understanding your customers' needs, challenges, and aspirations is key to building lasting relationships. Here's how: Conduct market research: Gather insights into your target audience through surveys, interviews, and focus groups. Track customer feedback: Actively solicit and analyze feedback from customers through surveys, reviews, and social media mentions. Personalize your approach: Segment your audience and tailor your marketing messages and offerings to their unique needs. Deliver exceptional customer service: Prioritize building positive relationships with your customers through prompt and helpful responses. Bonus Tip: Maintain a Good Business Credit Score Maintaining a good business credit score is vital for the long-term health of your company, no matter its size. It directly impacts your ability to secure funding for growth, negotiate favorable terms with suppliers, and even attract talented employees. A healthy score reflects strong financial responsibility, making you a more attractive partner and reducing the risk associated with doing business with you. Equally important is regularly monitoring your business credit report to identify and address any errors or fraudulent activity promptly. These issues can not only damage your score but also expose your business to financial vulnerabilities. Vigilant monitoring allows you to proactively address concerns, protecting your creditworthiness and safeguarding your company's financial security. Bonus Tip: Embrace Agility and Continuous Learning The business landscape is constantly evolving. Be prepared to adapt your strategies, learn from your mistakes, and stay ahead of the curve. Regularly reassess your approach, invest in professional development, and keep an eye on industry trends. Starting a new business can be overwhelming because there are so many things that you have to think about. That’s why it’s important to become an entrepreneur for the right reasons and do something you love. Above all, remember to have fun! Sources: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.seo-e.com/online-marketing/develop-strong-call-to-action.htm https://www.sba.gov/blogs/does-your-business-have-marketing-plan https://www.thinkwithgoogle.com/articles/b2b-digital-evolution.html

The Fed has begun collecting responses to the Small Business Credit Survey, we encourage small businesses with less than 500 employees to participate.

We get this question on the Small Business Matters blog quite often — "How can I report my customers' data to credit bureaus like Experian?”  Many small business owners have questions about how to report data to credit bureaus as a business. So we invited Robbin Miske-Palmer from our Data Sourcing team to explain how that works, and what you can do as a business owner to give your customers the credit they deserve. Full File Reporting Many small businesses misunderstand that Experian requires reporting on all customer accounts, not just individual delinquent customers. This "full file reporting" benefits both businesses and their customers. Benefits for Businesses Improved Customer Creditworthiness: Reporting positive payment history helps customers qualify for better credit terms, encouraging their growth and potential spending with your business. Early Detection of Delinquency: Monthly reporting automatically reflects late payments, enabling early intervention to resolve issues and potentially avoid bad debt. Enhanced Vendor Reputation: Reporting demonstrates responsible credit management, fostering trust with other businesses and potential partners. Benefits for Customers Accurate Credit Reports: Reporting ensures accurate credit reports, reflecting good payment habits and contributing to higher credit scores. Access to Credit Opportunities: Positive credit history facilitates access to trade credit, loans, and other financial resources necessary for business growth. Encouragement of Responsible Credit Management: Reporting incentivizes customers to maintain good credit standing, benefiting their overall financial health. Getting Started with Experian Reporting Reporting business data to Experian is free, but requires meeting certain criteria: Membership Approval: Businesses need to apply and agree to Experian's terms and conditions. Monthly Full File Reporting: Timely submission of encrypted data files containing information on all customer accounts is mandatory. Standardized Format: Data files must follow a consistent format every month, simplifying the reporting process. Additional Resources Visit our website for detailed instructions and information on Experian business data reporting. Note that this is specific to reporting on businesses, not individuals. Reporting your customer's business data to Experian offers significant advantages for both your business and your customers. By facilitating responsible credit management and ensuring accurate credit information, this practice fosters a healthy business environment for everyone involved. Links: How to Report to Credit Bureaus as a Business Reporting your customers' business data is free but does require credentialing (Membership) approval.  Click here to find information on reporting client/customer data to Experian. Please have ready the following information when you contact Experian - legal company name, business phone number, company address, contact email address, and estimate on the number of businesses to be reported. Note: this is for reporting businesses only, not individuals. If you need to know how to report consumer data to Experian, click here. The following is a lightly-edited transcript of our interview. Gary: And so Robin could you tell us a little bit about what you do here at Experian? Robbin: I'm in the data sourcing department and one of our main objectives is to help businesses onboard to Experian, to be able to report their data, their business data to Experian. Gary: One of the questions I wanted to ask you and what we get asked about a lot on our blog and on social media, is from small business owners and that is how to report data to credit bureaus as a business. And, one to one, I think there may be some misconceptions about how Experian handles that, and I was wondering if you had any feedback on that question that we could help them with. Robbin: Absolutely. So typically, we'll be contacted by a business looking to report just one particular tradeline. But for reporting business data to Experian, it is a full file reporting. And what that means is that you report on all of your accounts. So, with those good accounts, you report those, delinquent, slow pay. And the reason that you do that versus one particular account is that all of your businesses get the advantage of being reported. Robbin:  So, if you are a small business, having your vendors report on you does affect your credit report. So, if you're paying as agreed, we want to certainly get that information on the credit report, so you can help those businesses that you work with. And, if you have to look at your slow-paying customers, you certainly want to be able to catch them sooner than later. So being able to report that full file, once they become delinquent you have that opportunity to speak with them and get them back on track since this is going to be something that's shared with the credit bureau. Gary: So, if they're reporting in an automatic way, let's say on a monthly basis to Experian, that transaction that shows the original invoice going out and the fact that it's 90 days or 60 days past due, that's automatically being reflected then in the data. Am I right? Robbin: Yes. Gary: And if the business owner at that point they want to get paid is it then up to commercial collections to go out and get that payment made? Robbin: They can certainly use those services, and Experian does accept collections data as well as trade data, but they also have the opportunity to discuss with their clients to say, "Hey, we do report this information to Experian, we want to be good stewards of your information, make sure that information gets to the credit report." Gary: What I got from your last statement was that with the full file reporting, that you know there are positives and negatives too for the business owner. The customers of your business are getting the credit that they deserve, right?  Because you know, if they're paying you on time that's then being reflected in their business credit score. Robbin: Absolutely, and it's a benefit to the vendor to report that information because as their customers grow, and are able to access trade or other means of credit, they're able to grow. So, you certainly want to encourage their growth so that they can spend more with your vendor. Gary: Okay. Excellent. So now, if I'm a business owner, and I have not been reporting to Experian as yet, but I want to. What's their course of action, how do they start? Robbin:  It's free to report business data to Experian, but we do have some guidelines that we have to meet. So, they do have to be a customer of Experian, which means there's an application and an agreement that must be signed. It is a monthly data reporting of that full file. You must be able to commit to sending that data to us in an encrypted fashion. And we have the tools already built to be able to do that. We just need your commitment that you're going to send the layout, format, and file, once a month. That layout format stays the same each month. Certainly, you're going to be adding customers, or somebody gets to a final status like they have paid in full, or they're no longer a customer you can report them through that final status, but it should be a monthly reporting that comes to us every month the format and layout stays the same. Gary:  Excellent. Well, I want to thank you very much for taking time out today to talk to us about this Robbin and look forward to another opportunity to chat about data with you.

Business identity theft is on the rise. Here's how to protect your business.

Experian is delighted to interview Phil Hains from First Citizens Bank for the Small Business Matters podcast this week to talk about small business finance.