Watch the webinar on how to quickly stabilize and grow your deposits with commercial marketing solutions.

After decades of deposit growth, the industry experienced a sharp decline in the past year, leading to instability. Whether your institution is large or small, this webinar will equip you with a practical framework for stabilizing and rebuilding deposit levels with commercial marketing solutions.

Our experts Jeff Price and Chad Downey will provide insights and a framework for tackling this challenge at your institution. Join the webinar to learn:

  • How to analyze deposit trends specific to your institution
  • How to set clear objectives and constraints around deposit goals
  • Marketing strategies for hyper-targeted deposit growth initiatives
  • Prioritize with B2B marketing data to focus on high-impact, strategic opportunities
  • How to launch initiatives and iteratively test, measure, and refine approaches

 

Presenters

Jeff Price

Jeff Price

Solutions Consultant
Experian Business Information Services
 

Jeff Price has more than thirty years of experience using data, analytics and systems technology to help financial institutions improve performance. In addition to two decades at Experian, he was also part of the credit risk management team at HSBC, led the product management group at FDR, and worked with a highly diverse set of customers across Asia while based in Singapore for four years. He is currently focused on helping organizations develop and adapt strategies to increase profitability in commercial and small business markets.   

Chad Downey

Chad Downey

Solutions Consultant
Experian Business Information Services


Chad Downey is a Senior B2B Marketing Consultant in Experian’s Business Information Services. He helps organizations with targeted marketing lists, data enhancement services, customer marketing models, and campaign deployments for email and digital marketing. Supporting clients across all verticals, he is exposed to insights from multiple industries and use cases. This allows for the design of custom data flows encompassing Experian and client data assets to maximize efficiencies and ROI.

Watch the webinar

Webinar Details:

Stabilizing and Growing Deposits Webinar

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