Deliver a seamless application process to minimize application abandonment

Millions of consumers have locked or frozen credit profiles, which can create friction in the online application process and lead to missed opportunities. Experian® Instant Unlock™ removes this barrier, allowing applicants to unlock or unfreeze their Experian credit profile in a quick, three-step process without leaving the application. 

This is currently the only product in the market that allows consumers to temporarily unlock their credit profile during the application process without leaving the application environment, bypassing the manual process of contacting the bureau directly. It significantly reduces application abandonment rates for lenders and fosters a more seamless financial experience for all parties involved. 

Give your applicants the power to instantly unlock or unfreeze their credit profiles

Reduce application abandonment rates

Allow consumers to authorize the removal of a credit lock or freeze and complete the online application process without leaving your application.

Streamline user experience

Integrate a seamless, user-friendly and intuitive interface, whether via a widget or webpage redirect, into your credit application process.

Enhance security

Offer consumers safe and secure access to unlocking or thawing their credit profiles, powered by Experian's identity verification and authentication solutions.

Meet rising consumer expectations

Deliver the security consumers expect — with the friction-free experience they demand

5 minutes

temporary window in which a consumer’s profile is unfrozen or unlocked

42% increase

in credit freezes and locks in 2024

+50%

customer abandonment rate if opening a new account takes more than three to five minutes

Source: Keynova

 

 

 

Make it easy for consumers to apply online

Provide a frictionless online credit application experience.

Enhance the credit application experience, reduce abandonment and provide applicants with timely access to your offers

asian man working on large digital screen

How it works

Through a widget or webpage redirect, credit applicants can unlock or unfreeze their credit profile instantly during the online application process. This temporary five-minute access allows lenders to securely repull the credit profile and complete the application. After five minutes, the consumer’s credit profile automatically returns to its frozen or locked state, ensuring continued security and protection.

woman working on her laptop in the office at night

Quick and secure three-step process

 
  1. Opt-in: The consumer opts in to Experian Instant Unlock. 
  2. Authenticate: Leveraging Experian’s FraudNet and Precise ID®, the consumer’s device is authenticated using device intelligence and their identity is verified through a combination of knowledge-based authentication questions.  
  3. Authorize: The consumer grants permission for the temporary removal of the freeze or lock.

Resources

Ready to optimize your online application process?

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