Experian Innovation Lab
Transformative data, analytics and technology innovation
Accelerating innovation in a fast-paced world
The Experian Innovation Lab is dedicated to harnessing advanced analytics and innovative technologies to tackle some of the most pressing challenges facing consumers and businesses today. Our mission is to create a safer, more equitable financial landscape by leveraging our data expertise to develop tools that support life's most important decisions.
Accelerating AI advancements
Leveraging advanced AI technologies to create innovative solutions that enhance consumer and business experiences.
Revolutionizing identity management
Developing scalable and flexible systems to accurately resolve and manage billions of identity records across various use cases.
Catalyzing the power of data
Utilizing cutting-edge techniques to transform vast amounts of data into actionable insights, driving informed decision-making and new opportunities.
Generative AI transformation
Leading the charge in Generative AI with solutions like the Experian Virtual Assistant (EVA) and Ascend Interact. Our mission is to drive innovation and unlock new value through productive AI experimentation.
Advanced fraud prevention
Our lab has developed groundbreaking fraud solutions, including a patented transaction fraud system and the High Risk Fraud Score (HRFS). These innovations help combat Synthetic Identity Fraud and protect consumers and businesses alike.
Next-gen identity management
The One Experian Identity Platform (OEIDP) is a flexible, scalable solution that resolves billions of identity records. It supports various use cases, from credit marketing to healthcare, ensuring accurate identity resolution.
Digital marketing innovation
By linking online identifiers with offline identities, we enhance targeted marketing efforts. Our collaboration with programmatic advertising platforms opens new opportunities for digital credit offers, making marketing more efficient and effective.
Promoting financial inclusion
The Lift Premium score uses advanced machine learning and expanded data to assess credit risk for traditionally unscorable consumers. This initiative helps extend credit to a broader population, fostering greater economic inclusion.
