Enhance decision-making and segmentation strategies

Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.

Gen Z fast facts:

• There are 69.3 million Gen Z-ers in the United States.
• They spend six or more hours per day on their cell phones.
• They collectively demand purpose and accountability from brands they interact with.

They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.

Source: Statista, McKinsey & Company.

Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.

Learn about:

• How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
• What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques

Read the latest regional consumer spending and economic growth trends, as well as our in-house macroeconomic forecasts for the year ahead.

Explore state-level and industry level data that banks, credit unions and fintechs can leverage to track the downturn and be correctly positioned for the recovery in this monthly report.