• Skip to main navigation
  • Consumer
  • Small Business
  • Business
  • Share price at
  • About Experian
  • Consumer Support
  • Credit Advice
  • Global Sites
Toggle main navigation
  • Client Sign in
    • Skip to main content
    • Solutions
      • Solutions
      • Advanced Analytics & Modeling
      • Collections & Debt Recovery
      • Commercial Solutions
      • Customer Management
      • Credit Decisioning
      • Credit Profile Reports
      • Data Reporting & Furnishing
      • Data Sources
      • Data Quality & Management
      • Fraud Management
      • Identity Solutions
      • Marketing Solutions
      • Regulatory Compliance
      • Risk Management
      • Workforce Management
        • Solving for your business needs:
        • Advanced Analytics & Modeling
        • Artificial Intelligence & Machine Learningsmall desc
        • Analytical Decisioningsmall desc
        • Analytics & Modelssmall desc
        • Business Intelligencesmall desc
        • Data Sourcessmall desc
        • Data Discovery & Analysissmall desc
        • Solving for your business needs:
        • Collections & Debt Recovery
        • Collections Analytics & Insightssmall desc
        • Collections Prioritization Strategiessmall desc
        • Regulatory Compliancesmall desc
        • Data & Skip Tracingsmall desc
        • Debt Portfolio Evaluationsmall desc
        • Omnichannel Collectionssmall desc
        • Solving for your business needs:
        • Customer Management
        • Account & Portfolio Monitoringsmall desc
        • Digital Transformationsmall desc
        • Partner with Experiansmall desc
        • Solving for your business needs:
        • Credit Decisioning
        • Credit Decisioning Toolssmall desc
        • Customer Acquisitionsmall desc
        • Credit Attributessmall desc
        • Credit Risk Scoressmall desc
        • Decisioning Softwaresmall desc
        • Instant Decisioningsmall desc
        • Loan Origination Softwaresmall desc
        • Solving for your business needs:
        • Data Reporting & Furnishing
        • Consumer Data Furnishingsmall desc
        • Commercial Data Reportingsmall desc
        • Solving for your business needs:
        • Data Sources
        • Automotive Market Data​small desc
        • Alternative Credit Data (Extended FCRA)small desc
        • Business & Commercial Credit Datasmall desc
        • Buy Now Pay Latersmall desc
        • Consumer Credit Report Datasmall desc
        • Customer Insightssmall desc
        • Fraud & Identity Datasmall desc
        • Marketing Datasmall desc
        • Open Bankingsmall desc
        • Third-Party Data Setssmall desc
        • Solving for your business needs:
        • Data Quality & Management
        • Data Managementsmall desc
        • Data Qualitysmall desc
        • Data Software Solutionssmall desc
        • Solving for your business needs:
        • Fraud Management
        • 1st Party Fraudsmall desc
        • 3rd Party Fraudsmall desc
        • Account Takeoversmall desc
        • Bust Out Fraudsmall desc
        • Commercial Entity Fraudsmall desc
        • Identity Resolutionsmall desc
        • Global Data Breach Servicessmall desc
        • Risk Based Authentication​small desc
        • Synthetic Identity​small desc
        • Solving for your business needs:
        • Identity Solutions
        • Identity Resolutionsmall desc
        • Identity Managementsmall desc
        • Identity Verificationsmall desc
        • Customer Identity Protection​small desc
        • Solving for your business needs:
        • Marketing Solutions
        • Campaign Activation Solutionssmall desc
        • Credit Marketing Solutionssmall desc
        • Identity & Targeting Solutionssmall desc
        • Increase Customer Loyaltysmall desc
        • Marketing Datasmall desc
        • Measurement Solutionssmall desc
        • Solving for your business needs:
        • Regulatory Compliance
        • Regulatory Governancesmall desc
        • Regulationssmall desc
        • Solving for your business needs:
        • Risk Management
        • Automotive Vehicle Historysmall desc
        • Customer Risk Analyticssmall desc
        • Credit Risksmall desc
        • Fraud Risksmall desc
        • Model Risk Managementsmall desc
        • Portfolio Risk Managementsmall desc
    • Products
    • Industries
      • Advertising & Media
      • Automotive
      • Energy & Utilities
      • Financial Services
      • Healthcare
      • Insurance
      • Mortgage
      • Public Sector
      • Rental Property Solutions
      • Telecommunications
        • Solving your Automotive needs:
        • Automotive
        • Ad Agencies & Mediasmall desc
        • Affiliated Auto Industrysmall desc
        • Aftermarket Industrysmall desc
        • Auto Lenderssmall desc
        • Dealerssmall desc
        • OEMssmall desc
        • Solving your Financial Services needs:
        • Alternative Financial Servicessmall desc
        • Bankssmall desc
        • Commercial Financial Institutionssmall desc
        • Credit Unionssmall desc
        • Fintechsmall desc
        • Solving your Healthcare needs:
        • Healthcare
        • Hospitals & Health Systemssmall desc
        • Medical Groupssmall desc
        • Payerssmall desc
        • Pharmacies & Diagnosticssmall desc
    • Thought Leadership
      • Resources
      • Testimonials & Case Studies
      • Insights & Blogs
      • Preference Center
        • Insights & Blogs
        • Business Informationsmall desc
        • Commercial Insights Hubsmall desc
        • Data Breach Resolutionsmall desc
        • Data Quality Trendssmall desc
        • Economic and Market Insights small desc
        • Employer Servicessmall desc
        • Experian Insightssmall desc
        • Experian Partner Solutionssmall desc
        • Healthcaresmall desc
        • Marketing Forwardsmall desc
        • Small Business Matterssmall desc
    • About Experian
      • About Experian
      • Specialized Services
      • Innovation at Experian
      • Company Information
      • Investor Relations
      • Careers
        • Business Information Servicessmall desc
        • Consumer Information Servicessmall desc
        • Data Breach Resolutionsmall desc
        • Experian Data Qualitysmall desc
        • Decision Analyticssmall desc
        • Employer Servicessmall desc
        • Experian Advisory Servicessmall desc
        • Marketing Servicessmall desc
        • Partner Solutionssmall desc
        • Big Datasmall desc
        • Experian DataLabssmall desc
        • Developer Portal & API Hubsmall desc
        • Experian Venturessmall desc
        • Corporate Fact Sheetsmall desc
        • Corporate Social Responsibilitysmall desc
        • Our Commitmentsmall desc
    • More...
      • Client Sign In
      • Automotive
        • AutoCheck
        • AutoCount
        • AutoCount Accelerate
        • Experian Marketing Engine
        • Velocity
      • Health
        • Claim Scrubber
        • ClaimSource®
        • Collections Optimization Manager
        • Compliance Manager
        • Contract Manager
        • Identity Verification
        • Medical Necessity
        • OneSource®
        • Order Manager
        • Patient Estimates
        • Patient Financial Clearance
        • Patient Schedule
        • Payer Alerts
      • Business Credit
        • Business Credit Reports
        • BusinesslQ
        • Small Business Credit
        • Smart Business Reports
        • Supplier Check Reports
      • Workforce Management
        • ACA Reporting
        • Compliance Library
        • I-9 Management
        • Pay Statements
        • Tax Credits
        • Tax Statements
        • Tax Withholding
        • Unemployment Management
        • Verification Fullfillment
      • Other
        • Audience Engine
        • Business Public Records
        • ContractorCheck
        • Experian Access
        • Experian Connect
        • Experian Data Quality
        • Experian Developer Portal
        • LPS (List Processing Solution)
        • Mosaic Portal
        • Small Business Services
      • Automotive
          • AutoCheck
          • AutoCount
          • AutoCount Accelerate
          • Experian Marketing Engine
          • Velocity
      • Health
          • Claim Scrubber
          • ClaimSource®
          • Collections Optimization Manager
          • Compliance Manager
          • Contract Manager
          • Identity Verification
          • Medical Necessity
          • OneSource®
          • Order Manager
          • Patient Estimates
          • Patient Financial Clearance
          • Patient Schedule
          • Payer Alerts
      • Business Credit
          • Business Credit Reports
          • BusinesslQ
          • Small Business Credit
          • Smart Business Reports
          • Supplier Check Reports
      • Workforce Management
          • ACA Reporting
          • Compliance Library
          • I-9 Management
          • Pay Statements
          • Tax Credits
          • Tax Statements
          • Tax Withholding
          • Unemployment Management
          • Verification Fullfillment
      • Other
          • Audience Engine
          • Business Public Records
          • ContractorCheck
          • Experian Access
          • Experian Connect
          • Experian Data Quality
          • Experian Developer Portal
          • LPS (List Processing Solution)
          • Mosaic Portal
          • Small Business Services

      Case Study

      Enhance decision-making and segmentation strategies

      • Facebook
      • X
      • Linkedin
      • Email
      • Print

      Published November 11, 2022

      Marketing

      Learn how Experian collaborated with a large retail credit card issuer to implement a custom acquisition model powered by advanced credit attributes, leading to 10 percent improvement in performance across all segments.

      Complete the form to access the case study

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Thank you for your interest

      Your free Experian resource is now available. Enjoy!

      Related resources

      Report

      09 October 2024

      State of Gen Z

      Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.

      Gen Z fast facts:

      • There are 69.3 million Gen Z-ers in the United States.
      • They spend six or more hours per day on their cell phones.
      • They collectively demand purpose and accountability from brands they interact with.

      They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.

      Source: Statista, McKinsey & Company.

      Report

      25 July 2024

      Macroeconomic forecasting and regional trends - July 2024

      Read the latest regional consumer spending and economic growth trends, as well as our in-house macroeconomic forecasts for the year ahead.

      Report

      22 May 2024

      State of the economy report - May 2024

      Explore state-level and industry level data that banks, credit unions and fintechs can leverage to track the downturn and be correctly positioned for the recovery in this monthly report.

      Webinar

      30 April 2024

      Macroeconomic forecasting and regional trends - April 2024

      Join our industry experts as they discuss national economics and credit trends and housing and auto sector trends as of April 2024.
      • Legal Terms & Conditions
      • Privacy Center
      • U.S. Data Privacy Policy
      • Ad Choices
      • Press
      • Careers
      • Investor Relations
      • Contact Us
      EXPERIAN'S DIVERSITY, EQUITY AND INCLUSION Learn more how Experian is committed
      DATA PRIVACY Your privacy choices

      ©2024 Experian Information Solutions, Inc. All rights reserved.

      Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.