Marketing departments are increasingly using analytics to predict and understand customer behavior, needs and preferences. But with the increase in marketing channels and number of different offers, it's more and more challenging for marketers to pick the best actiion for each customer.

This White Paper explores a more effective way of selecting the best customer actions to achieve desired results.

Improve your credit marketing strategy with our checklist of best practices.

EducationDynamics provides marketing and information services to over 900 colleges and universities across the globe. They work with each educational institution to accurately target, attract and connect students to schools. EducationDynamics looked for technologies that could increase their ability to better match a student to a school.

They chose Experian Data Quality after an exhaustive search for a predictive analytics solution that combined both first- and third-party information to better determine whether individuals were suitable for their schools’ programs.

As marketers apply a more customer-centric, cross-channel approach to their marketing efforts, mobile has become one the most critical channels and tools for marketers to effectively acquire, engage and convert customers.

The guide includes:

• The current state of the mobile market and top business challenges marketers face with their mobile strategies
• Tactical approaches for developing a successful mobile marketing program that supports true, end-to-end intelligent engagement
• Examples of intelligent mobile interactions based on best practices from Experian Marketing Services’ mobile experts

This guide contains data from our quarterly email benchmark series. To download the latest email benchmark report, click here.