2024 Fraud Trends: Navigating Experience, Security and the Next Frontier of Identity

Explore Experian's award-winning AI fraud prevention strategies in Juniper Research’s exclusive Mover & Shaker interview with Keir Breitenfeld, SVP, Fraud & Identity. Learn how cutting-edge technologies like behavioral analytics and dynamic datasets combat evolving fraud threats, ensuring seamless security without compromising user experience.

Experian was recognized as the Platinum Winner of Juniper Research’s Future Digital Awards: Identity Verification Innovation.

Financial institutions are integrating fraud mitigation, credit risk assessment, and compliance, exploring the use of combined data or leveraging shared technology to minimize overall business risk while pursuing growth objectives.

This report highlights:

• The need for a unified strategy that addresses overlapping and distinct requirements across credit, fraud and compliance.
• The importance of convergence across operations to drive more efficient and effective risk management
• How financial institutions are restructuring to keep up with increasing complexity, independent evolution, regulatory demands, advanced fraud techniques and early stages of convergence.

The 2025 Fraud Defense Playbook gives you practical strategies to stay ahead of coming fraud trends and tactics, including:

• How to improve identity theft detection, even as identity theft is surging to the #1 fraud type, supercharged by GenAI tools that enable fraudsters to exploit stolen data at scale
• Tactics to stop APP fraud, which rose to the #2 fraud type in 2024, breaking into the top 3 for the first time (and signaling the pace of fraud to come)
• New ways to stop next-gen bots, which accounted for 43% of bot attacks last year, bypassing outdated defenses by using GenAI to nearly seamlessly mimic human-digital interactions

Fraud professionals are looking to behavioral analytics as the best defense against advanced fraud attacks. But exploring the various kinds of behavior tracking, the variety of pros and cons of different providers and ensuring a valuable test use case can be overwhelming.

This guide will help you evaluate every kind of behavioral analytics solution and incorporate best practices for an effective search and potential implementation.

It covers everything you need to know about behavior for fraud, including:

• Use cases that behavioral analytics can help solve and how to approach each in a strategic manner
• The benefits and potential downsides to a behavioral implementation, and how to prepare
• Value calculators to evaluate the short- and the long-term impact of  behavioral analytics