Find new auto buyers—and keep them coming back

Reaching the right car buyers isn’t easy. Customers move, vehicles change hands, and data quickly becomes outdated. Without the right insight, marketing campaigns can miss the people most likely to buy—or return for service.

Experian Automotive Marketing Solutions helps you find new buyers, build customer loyalty, and drive more traffic to your service lane. By combining vehicle, consumer, and credit insights, we help auto dealer marketers connect with the right drivers at the right moment.

With Experian Automotive, you can:

  • Identify likely vehicle buyers before they enter the market
  • Strengthen customer loyalty and retention with more relevant outreach
  • Bring more owners back to your service drive with timely service marketing
  • Build targeted audiences for direct mail, digital, and omnichannel campaigns
  • Measure real results, from campaign performance to vehicle sales

The result: smarter marketing that drives new sales, deeper customer relationships, and long-term service revenue.

Better Marketing Starts Today

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Marketing Insights At-a-Glance

126M+

Households

5,000

Consumer Attributes

250M+

Individuals

3,500+

Audience Segments, including 1,000+ Auto Audiences

The Future of Dealer Marketing Starts With Better Data

In this special edition of In the Driver’s Seat, recorded live at NADA in
Las Vegas, AutoNews sits down with Michael Kraut, Vice President
of Data Advertising Solutions at Experian Automotive.

The conversation dives into how automotive marketing is rapidly evolving—and why relying on first-party data alone is no longer enough.

Michael breaks down:

  • Why first-party data is now just “table stakes”
  • The critical role of data hygiene and accuracy
  • How data enrichment fills in the gaps and unlocks deeper
    customer insights
  • The growing impact of AI on personalized marketing
  • Real-world signals dealers can use to better target in-market
    consumers
  • How smarter data strategies can reduce wasted ad spend and improve ROI

If you’re a dealer, marketer, or automotive professional looking to stay
ahead of the curve, this discussion offers practical insights on building
a more precise, data-driven marketing strategy.

Drive Better Results with Experian Marketing Solutions

Consumer Identity Resolution

Are you struggling with outdated and fragmented customer data? We can help provide a holistic view of your customers for targeted, personalized marketing. 

Vehicle & Consumer Insights

Gain deep insights into your market, consumers, and their buying behavior. Target high-intent customers, to maximize marketing impact and minimize spend.

Targeted Audiences

Leverage automotive, lifestyle, and predictive data to create highly targeted conquest, loyalty, and service campaigns.

Measurement & ROI

Accurately track omnichannel campaign performance matched to actual vehicle sales.