The quest for a single view of the customer
Understand business perspectives on using modern approaches to acquire customers
Businesses are facing unprecedented market challenges and opportunities to attract and acquire customers. E-commerce is raising the bar for digital experiences, FinTechs offer competitive alternatives and, not surprisingly, every executive wants to grow their business.
In such a rapidly changing scenario, traditional approaches to customer decisioning are not enough. As a business leader, how do you tackle these challenges and what can you do to attract and acquire new customers?
To help answer these questions, Experian recently commissioned Forrester Consulting to conduct a global survey of over 900 senior business leaders across industries.
This preview of our Global Decisioning Report 2018 ‘The race for customers comes down to one thing: who knows them best’ summarizes some of our findings:
- What are the top priorities for businesses this year?
- What are the top challenges businesses face when tackling their priorities?
- What is standing in the way of consistent customer decisions?
Download a copy of the Global Decisioning Report 2018 - Executive Summary.
