2024 Q4 Lending Conditions Chartbook

As the credit card landscape evolves, understanding how consumers and businesses are adapting has never been more important.

Our second annual State of Credit Cards Report provides a timely update on key market dynamics and dives into an often-overlooked segment within credit card portfolios: business accounts.

Key takeaways:

• 30+ DPD delinquency rates remained above pre-pandemic levels in 2025.
• Fintechs continue to gain share in the credit card market, posting a 71% YoY increase in account originations.
• Many businesses use consumer credit cards to support business-related activity, making this segment easy for lenders to overlook.

The Regional Economic Health Tracker examines consumer health across the four U.S. census regions. It highlights how regional dynamics, from data center growth to housing costs and credit conditions, are shaping household finances today.

• Regional income, spending, and cost-of-living trends
  
• Housing market performance and price changes
  
• Consumer stress and 30+ DPD balances by product

Gain actionable insights from Experian’s 2026 State of the U.S. Housing Market Report:

• Mortgage market shifts and evolving borrower behaviors
• Affordability pressures and what they mean for homeowners
• Home equity as a key growth lever for lenders
• Macroeconomic trends impacting housing demand and credit

Despite tariff headwinds in 2025, the U.S. economy exceeded expectations and is positioned for continued growth. Improving credit dynamics point to a stronger lending environment in 2026.

• Solid economic momentum heading into the new year
• Improving lending standards and rising credit demand
• Stable delinquency trends support healthier credit conditions