Building Trust in Digital Marketplaces

The 2025 Fraud Defense Playbook gives you practical strategies to stay ahead of coming fraud trends and tactics, including:

• How to improve identity theft detection, even as identity theft is surging to the #1 fraud type, supercharged by GenAI tools that enable fraudsters to exploit stolen data at scale
• Tactics to stop APP fraud, which rose to the #2 fraud type in 2024, breaking into the top 3 for the first time (and signaling the pace of fraud to come)
• New ways to stop next-gen bots, which accounted for 43% of bot attacks last year, bypassing outdated defenses by using GenAI to nearly seamlessly mimic human-digital interactions

Fraud professionals are looking to behavioral analytics as the best defense against advanced fraud attacks. But exploring the various kinds of behavior tracking, the variety of pros and cons of different providers and ensuring a valuable test use case can be overwhelming.

This guide will help you evaluate every kind of behavioral analytics solution and incorporate best practices for an effective search and potential implementation.

It covers everything you need to know about behavior for fraud, including:

• Use cases that behavioral analytics can help solve and how to approach each in a strategic manner
• The benefits and potential downsides to a behavioral implementation, and how to prepare
• Value calculators to evaluate the short- and the long-term impact of  behavioral analytics 

In this webinar, Experian industry experts dive into our latest research on the convergence of credit and fraud risk. Discover what's driving these trends and how forward-thinking organizations can enhance risk management and operational efficiency by breaking down silos.

Watch to learn:

• How new and emerging fraud threats are reshaping fraud risk and impacting portfolio management.
  
• Increasing operational efficiency and enhancing risk assessment with centralized credit and fraud strategies.
  
• Aligning fraud prevention with your organization’s risk tolerance.

Read how Elevate uses behavioral analytics to detect fraud rings and streamline workflows, resulting in a near-total elimination of fraud losses and decreased operational costs.

Key Results:

• $1-2 million in annual savings from improved fraud detection and operational efficiency
• Real-time detection of fraud attacks
• Fine-tuned applicant flow for different levels of risk without adding friction