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Rapid Growth SMB Bundle Options | Business Chat
Published April 29, 2024
Commercial Marketing
One of the key questions we often explore is how to maximize the ROI of marketing campaigns and effectively target specific business niches. In this Experian Business Chat, we dive into the challenges that commercial insurance agents and brokers face as they try to launch successful marketing strategies in an ever-evolving digital landscape.
Read our episode blog with full transcript.
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A Growing Small Business Financial Fraud Problem
This week’s Commercial Pulse Report from Experian reveals critical shifts in the economy for small businesses. Inflation eased slightly to 2.8%, and the Small Business Index ticked up to 41.5—signs of stabilization. But rising financial fraud remains a major concern. Also:
🔒 70% increase in fraud since the pandemic
🧠 $40B in projected losses from AI-driven scams by 2027
📊 46% of SMB loan applications showed signs of first-party fraud
Lenders are responding with AI-powered analytics and cross-industry collaboration to stay ahead of these threats.
Check out the full report to see how these trends could impact your strategy!
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Optimize your prescreen strategy and improve your response rates to maximize revenue
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
- Identify the consumers who meet their credit criteria
- Increase the likelihood of positive responses to their offers
- Get the most ROI out of their marketing campaigns while staying within budget
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
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Small Businesses Driving a Manufacturing Comeback
In this week's video we touch on current small business macroeconomic conditions as well as share insights on the manufacturing
The U.S. manufacturing sector has been in a period of contraction for more than two years, but recent data suggests that a turning point may be on the horizon. The Purchasing Managers’ Index (PMI) reached 50.9 in January, breaking past the critical 50-point threshold for the first time in 26 months. This indicates that manufacturing activity is shifting from contraction to expansion, a positive sign for small businesses that have been a major driver of growth in the sector.
Check out the full report to see how these trends could impact your strategy!
Subscribe to Commercial Pulse Report
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A $2 trillion opportunity with minority-owned small businesses
In this episode, we discuss the growing economic crosswinds affecting small businesses, recent employment trends, consumer spending patterns, and the impressive growth of minority-owned businesses in the U.S. We highlight the challenges and opportunities these businesses face, particularly in accessing needed capital.
📌 41% of new commercial accounts are minority-owned, yet access to capital remains a barrier.
📌 44% of minority-owned businesses are less than six years old, showing strong entrepreneurial momentum.
📌 Industries like retail, construction, and healthcare are fueling this expansion.
For lenders, this represents an untapped market and a business opportunity with high growth potential.
Check out the full report to see how these trends could impact your strategy!