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Rapid Growth SMB Bundle Options | Business Chat
Published April 29, 2024
Commercial Marketing
One of the key questions we often explore is how to maximize the ROI of marketing campaigns and effectively target specific business niches. In this Experian Business Chat, we dive into the challenges that commercial insurance agents and brokers face as they try to launch successful marketing strategies in an ever-evolving digital landscape.
Read our episode blog with full transcript.
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Unemployment down, rate cuts on hold
This week's Commercial Pulse Report highlights key economic trends and small business credit conditions, providing insights for lenders, risk professionals, and business leaders.
The U.S. economy continues to face high interest rates and shifting market conditions:
- Inflation rose to 2.9% in December, marking its third consecutive increase and the highest level since July 2024.
- Unemployment declined to 4.0% in January, the lowest level since April 2024, but job growth slowed, with only 143K jobs added.
- Q4 GDP grew at 2.3%, down from 3.1% in Q3, indicating a moderate but slowing expansion.
- The Federal Reserve kept interest rates steady, reinforcing concerns about persistent inflation.
This report features the latest findings from the Experian Small Business Index™, a data-driven tool tracking small business financial health.
Check out the full report to see how these trends could impact your strategy!
Webinar
The Resilient American Gen Zer
In an era of economic uncertainty, resilience can seem out of reach, but Gen Z is flipping the script. Watch this webinar to explore:
- Key credit trends and behaviors shaping Gen Z
- Their perspectives on personal finance and aspirations for the future
- How organizations can better support and engage this dynamic cohort
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Leisure and Hospitality Resilience and Recovery
The latest Experian Commercial Pulse Report highlights a remarkable rebound for the Leisure & Hospitality sector:
✈️ TSA screened 903M+ passengers in 2024—a 6.5% increase over pre-pandemic levels.
🏨 Hotel occupancy rates are recovering, though still below pre-pandemic levels, as corporate travel remains reduced.
📊 Credit risk scores across subsectors are steadily improving, reflecting stabilizing financial health.
These trends showcase the sector’s resilience, supported by lower travel inflation and strong consumer demand despite economic pressures.
Credit managers, are you leveraging these insights to adjust your strategies?
Check out the full report to see how these trends could impact your strategy!
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Navigating Industry-Specific Risks
As published on the Business Information blog, Experian's latest Commercial Pulse Report highlights how risk profiles vary significantly by industry and business age.
🔹 New businesses in sectors like Construction and Food Services face higher delinquency rates, signaling elevated credit risks.
🔹 Meanwhile, industries like Retail and Healthcare maintain stable performance, regardless of business maturity—offering balanced opportunities for lenders.
Understanding these dynamics is critical for tailoring lending strategies, mitigating risk, and supporting business growth across industries.
Check out the full report to see how these trends could impact your strategy!