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Video
Published April 29, 2024
Commercial MarketingOne of the key questions we often explore is how to maximize the ROI of marketing campaigns and effectively target specific business niches. In this Experian Business Chat, we dive into the challenges that commercial insurance agents and brokers face as they try to launch successful marketing strategies in an ever-evolving digital landscape.
Read our episode blog with full transcript.
Experian's latest Commercial Pulse Report highlights how risk profiles vary significantly by industry and business age.
🔹 New businesses in sectors like Construction and Food Services face higher delinquency rates, signaling elevated credit risks.
🔹 Meanwhile, industries like Retail and Healthcare maintain stable performance, regardless of business maturity—offering balanced opportunities for lenders.
Understanding these dynamics is critical for tailoring lending strategies, mitigating risk, and supporting business growth across industries.
Check out the full report to see how these trends could impact your strategy!
Watch the recording of the Quarterly Business Credit Review webinar, where Experian shared and discussed critical insights from the latest Main Street Report.
Visit our Commercial Insights Hub for more economic insights and reports on small business.
The U.S. (United States) has been in a state of suspended animation from a small business perspective. The domestic election cycle was full of promises focused on government spending to resolve consumer and small business perceived challenges for the next four years. As we emerge from the election cycle, with a clean transition expected, what rhetoric will become a reality is creating uncertainty among lenders and small businesses. Macroeconomic indicators are leaning positive, while stubborn inflation increases prices and borrowing costs. Lenders are targeting a looser environment for underwriting as cashflows remain positive and small businesses feel the rush of holiday shopping. Growth is coming in 2025; the question is how quickly companies can prepare and maneuver through the next 6 months of policy and global volatility.
The November 2024 Commercial Pulse Report is here, and it’s packed with critical data on the construction sector’s resilience and the challenges ahead.
🔑 Key Highlights:
Whether you're navigating financing strategies or tracking industry growth, these insights are a must-read for construction professionals and business analysts.
📥 Download the full report now and stay ahead of the trends shaping the construction landscape.
Check out the full report to see how these trends could impact your strategy!