Drive more qualified opportunities with Experian Audiences
In today's competitive automotive market, reaching the right consumers with the right message at the right time is crucial. Experian Automotive provides a full suite of data-driven marketing solutions (the Experian Marketing Engine) that empower automotive dealers, OEMs, the aftermarket, and ad agencies to identify and target audiences precisely.
With our Audiences solution, we’ll help you identify and connect with prospects who are in market – or soon will be – and with current vehicle owners to help build loyalty. We can also help you get a clear view of what your best customers look like and what your competitors' best customers look like.
Whether you manage your own marketing or are an agency building strategic campaigns for your OEM and dealer clients, our audiences are critical to your success.
We have hundreds of automotive-based audiences to focus on In-Market, Near-Market, Owner, Aftermarket, and Vehicle Lifestyle buyers
- Looking for loyalty marketing audiences?
- Need buyer lifestyle/behavior insights?
- Looking for in-market consumers?
- Need to be able to measure your campaigns?
- Need to increase service revenue?
- Looking to identify the best consumers for your campaign strategy?
Connecting with the Right Audience is Critical for Success
Experian is an original source compiler of multiple deterministic data assets, including vehicle, statistical credit, and consumer data, which allows us to offer unique, highly focused automotive audiences.
- Select and reach audiences based on known information about the consumer, like vehicle ownership or other individual or household characteristics.
- Choose audience models built with deterministic vehicle ownership, lifestyle, and demographic data to create unique algorithms specific to the selected audience.
- Increase efficiency of targeting across all marketing channels
Syndicated Auto Audiences
- 750+ audiences by make, model, make & model, price, vehicle age, service preference, etc.
- Readily available on the shelf in over 30 platforms
- Deep integrations – audiences can be distributed on over 200 media platforms.
- 48-hour delivery time
Premium Auto Audiences
- Owners of vehicles who will be off-lease, off-loan and/or in positive equity.
- Customers with a purchase or service propensity, the likelihood they will behave a certain way.
- Consumers who have an affinity, an indication of a preference, based on make/model, segment, class.
- Customers based on household-level characteristics.
- Consumers by make, top 5 models, and all vehicle classes.
If you don’t find a Syndicated Audience that’s right for you, we’ll work with you to produce one that is.