Automotive Consumer Trends | Experian

Experian's Automotive Consumer Trend Report: Q4 2025

Q4 2025 U.S. Car Buyer Trends & Market Insights

Cars Remain a Significant Part of the U.S. Market

Cars accounted for 16.72% of new, retail vehicle registrations and 36.81% of used, retail registrations in the last 12 months.
More than 93.5 million cars were on the road in the U.S. as of Q4 2025, representing roughly one-third of all vehicles in operation.

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