Automotive Consumer Trends Report

Each quarter we will present the latest trends in the automotive market. Highlights include a spotlight on a specific vehicle segment and associated consumers:

• 55.3M+ Light-Duty Trucks on U.S. Roads.
• Trucks = 17.15% of All New Retail Registrations.
• Ford Dominates New Truck Market Share.
• 6.92M+ Used Trucks Registered in the Last 12 Months.

The Trade Desk leverages the insights from the Automotive Consumer Trends reports to create a comprehensive omnichannel strategy for reaching in-market car buyers.