Automotive Consumer Insights from Experian
Experian’s Q2 2026 EV insights show electrified vehicles continue to gain traction, with SUVs, Millennials, and Gen X consumers driving demand while EV owner loyalty remains strong.
- EVs accounted for 8.21% of new retail registrations, while electrified vehicles represented 29.05% of all new retail registrations.
- More than 1 million new EVs were registered in the last 12 months.
- SUVs dominated EV purchases, making up 77.47% of new EV registrations.
- Tesla remained the market leader, while Hyundai advanced to the #2 EV brand position.
- Millennials and Gen X consumers drove nearly 68% of new EV registrations.
- EV owners continued to demonstrate strong loyalty, with 72.2% replacing their EV with another EV.
View our Q2 2026 analysis:
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