Owner Validation
Improve the accuracy of your ownership information to improve your bottom line
Obsolete and inaccurate vehicle ownership records in your customer file are like “hidden calories” in your communications spend. You unknowingly send owner-specific communications to people who no longer own the vehicle. You target them with the wrong message. It’s unproductive and a waste of time and money. Worse yet, you risk creating or elevating customer dissatisfaction.
Our owner validation solutions help you more effectively identify customers who may no longer own the vehicle you think they own so you can suppress them from your owner database and mailing lists. Matching your data to Experian’s world class automotive data, our solutions facilitate 1st party data management by helping you clean and link your first party data to make it as accurate and timely as possible as it relates to both consumer information as well as verifying consumers that still own their vehicle.
25% of consumers change vehicles annually. How are you managing your 1st party data?
We are the only provider in the market who can provide you with a unique, persistent identifier that links consumers and vehicles together to facilitate powerful 1st party data management. We provide the critical insight and data to help you ensure the accuracy of your client database. Improve the accuracy of your ownership information to improve your bottom line.
The power of Experian data
Our best-in-class vehicle data is updated daily within 48 hours of receipt from any source and includes data from all 51 U.S. jurisdictions. Our North American Vehicle Database has over 11 billion records and over 900 million vehicles, of which over 68 million are Canadian vehicles.
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