Experian Marketing Engine for OEMs

Experian Marketing Engine for Manufacturers, Tier 1 Ad Agencies and Media Groups

An end-to-end solution with flexibility to fit your automotive marketing needs

We are uniquely positioned to transform information into action to help you find, reach and retain more customers. And we can prove it.

Fueled by world-class, data driven insight, the Experian Marketing Engine^TM is an end-to-end, turnkey solution that delivers a powerfully precise picture of who and where your customers are. So you can target - and conquest - your market like never before.

The Experian Marketing Engine is designed to accommodate your needs. It can be leveraged as a full suite or its multi-channel, media-neutral, privacy-safe solutions can be purchased individually. Either way, it integrates seamlessly into your current platforms.

We'll give your marketing a little extra horsepower. All you have to do is step on the gas.

Experian Automotive Perspective

Using data insights to drive measurable marketing strategies

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Insights

Apply data insights to make more strategic and effective marketing decisions regarding your audiences, channels, messaging, and goals.

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Audiences

Leverage world-class automotive, predictive, and lifestyle data to build precisely segmented audiences for every campaign and achieve high-octane results.

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Identity

Link fragmented data across channels, platforms, and devices to build unified customer profiles that enable a multi-channel customer experience.

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Activation

Leverage our relationship with more than 100 media partners and digital platforms to launch and optimize your one-to-one marketing campaigns across all channels.

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Measurement

Determine the ROI of your online and offline campaigns and gain actionable insights for future campaigns with easily digestible dashboards and reports.

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