Latest Posts

Introducing Experian’s Contextually-Indexed Audiences

Experian's Contextually-Indexed Audiences: Combining the precision of deterministic targeting with the flexibility of contextual targeting.

October 3, 2024 by Experian Marketing Services
Experian audiences are now available on FreeWheel

Experian Audiences are now accessible on FreeWheel so advertisers can create and activate high-impact and personalized ad campaigns.

October 2, 2024 by Experian Marketing Services
Your guide to mapping Oracle audiences to Experian

We’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.

September 30, 2024 by Lucy.Simmonds@experian.com
Introducing the top 10 audiences you should be targeting in Q4

Experian is excited to introduce our top 10 audiences for you to activate in Q4, as well as our new and seasonal audiences.

September 24, 2024 by Lucy.Simmonds@experian.com
Announcing Experian’s Digital Graph and Marketing Attributes joint solution

Announcing Experian's latest joint solution: Digital Graph and Marketing Attributes. A better way to identify and reach consumers.

How Experian and Snowflake are creating more connectivity in programmatic

Experian and Snowflake announce Experian's identity graph into Snowflake’s Data Cleanroom, adding data privacy, accuracy, and efficiency to programmatic advertising.

September 18, 2024 by Experian Marketing Services
Five key considerations for integrating linear and connected TV

Experts from Comcast Advertising, Disney, Fox, Samsung Ads, Snowflake, and others share their tips on how to balance linear and CTV in 2024.

September 17, 2024 by Experian Marketing Services
How the AI revolution is transforming the future of commerce

Discover how the AI revolution is reshaping commerce, enhancing customer experiences, and driving business growth.

September 10, 2024 by Experian Marketing Services
An interview with Ampersand’s Rachel Herbstman and Anastasia Dukes

Ask the Expert Q&A with Ampersand on TV advertising | Experian

September 5, 2024 by Experian Marketing Services