What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website? The answer...
The Tapad Graph Now Offered in Adobe Audience Manager, part of Adobe Analytics Cloud New York, NY — August 7, 2018 — Tapad, now part...
Marketers Can Now Harness The Tapad Graph In Concert With Twine’s Vetted, Verified TrueData™ Identity Graph. Los Angeles and New York–August 2, 2018–Tapad, now...
Marketers Using Centro’s DSPBasis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro, a provider of enterprise-class software for...
The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...
Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph, acquired by Experian March 27, 2018 — New York, N.Y. — Tapad, part of Experian,...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...
The Tapad Device Graph™ Complements Freckle’s IoT Capabilities to Extend Scale and Precision of Audience Data New York, NY — December 6, 2017 — Tapad,...