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While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....

Published: March 16, 2011 by Experian Marketing Services

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...

Published: March 14, 2011 by Experian Marketing Services

Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know...

Published: February 9, 2011 by Experian Marketing Services

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are...

Published: February 3, 2011 by Experian Marketing Services

Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12...

Published: January 25, 2011 by Experian Marketing Services

As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly...

Published: December 29, 2010 by Experian Marketing Services

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV...

Published: November 15, 2010 by Experian Marketing Services

Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive... Published: October 13, 2010 by Experian Marketing Services

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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