African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also...

Published: February 1, 2010 by Experian Marketing Services

Coffee drinkers in America Coffee plays such an integral part of every day life in America that it may be safe to say that...

Published: December 1, 2009 by Experian Marketing Services

Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...

Published: November 23, 2009 by Experian Marketing Services

Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report....

Published: October 5, 2009 by Experian Marketing Services

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Published: May 5, 2009 by Experian Marketing Services

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Published: May 1, 2009 by Experian Marketing Services

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Published: April 9, 2009 by Experian Marketing Services

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving...

Published: January 15, 2009 by Experian Marketing Services

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Published: August 26, 2008 by Experian Marketing Services