Behavioral analytics for fraud detection
Detect fraud rings, fraud bots and bad actors with frictionless behavioral analytics powered by NeuroID, a part of Experian.
Real-time insights for frictionless protection
Tracking how every user interacts with your digital forms reveals their intentions in real time, so you can respond quickly. Our behavioral analytics capabilities, powered by NeuroID, provide a seamless, invisible gauge of user risk, without capturing additional personally identifiable information (PII).
Stop more fraud. Protect customer data. Reduce data calls.
By capturing risk at the very top of your fraud stack, behavioral analytics helps you proactively mitigate fraud, reduce false positives and streamline risk detection, ultimately creating a secure and frictionless experience for trustworthy users — while locking out fraudsters earlier.
Expand your risk appetite (without adding more risk)
Leveraging behavioral analytics in fraud detection strategies provides reliable top-of-funnel fraud decisioning, so you can accept higher-risk customers without adding business risk. Your trustworthy users get a seamless experience, while risky users don’t make it in the front door.
2x increased bot volume
In June 2024, fraud bots led 2x more attacks than they did in January 2024. Highly sophisticated bots that can mimic human behavior are being deployed by fraudsters en masse.
95% of bots detected were highly sophisticated
In a study of our behavioral analytics customers, 95% of bot attacks included next-generation bots that were able to overcome today’s standard fraud stack (and were only caught with our behavior signals).
100% of digital businesses are targets
Fraud leaders have long assumed that sophisticated bots target only high-profile businesses. But in a seven-week study of customer data, every single fraud bot attack included a formidable force of next-generation bots.
Frequently asked questions
Behavioral analytics is passively gathered through a simple JavaScript or SDK as a user interacts with a digital application or form. As the user types, swipes, moves their mouse and performs other micro-level interactions, behavioral data is collected, including how the user inputs information and navigates the form. Behavioral analytics focuses on intent rather than personal data, identifying patterns that indicate suspicious activity.
Behavioral analytics is anonymized data that focuses on identifying a user’s digital intent. Behavioral biometrics builds a profile based on continuous monitoring and pattern matching for a specific user, matching fingerprints, voice, facial recognition and similar traits to a unique identity.
GenAI fraudsters can replicate static data, but mimicking human behavior remains challenging. Behavioral analytics detects subtle interaction patterns that are extremely difficult for GenAI-driven fraudsters, including fraud rings and next-generation fraud bots, to replicate.
Advanced Analytics & Modeling
Cloud Applications & Services
Collections & Debt Recovery
Commercial solutions
Credit Decisioning
Credit Profile Reports
Customer Management
Data Quality & Management
Data Reporting & Furnishing
Data Sources
Fraud Management
Identity Solutions
Marketing Solutions
Regulatory Compliance
Risk Management
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- Solutions
- Advanced Analytics & Modeling
- Collections & Debt Recovery
- Customer Management
- Credit Decisioning
- Credit Profile Reports
- Data Reporting & Furnishing
- Data Sources
- Data Quality & Management
- Fraud Management
- Identity Solutions
- Marketing Solutions
- Regulatory Compliance
- Risk Management
- Workforce Management