Target consumers most likely to respond to your offer and be high spenders

The new data benchmark in segmentation and targeting

Did you know that:

• Households with $250,000 or more in investable assets are 43% more likely to open bankcards than households with less than $50,000 in investable wealth.
• Among super-prime consumers, two out of three households with $500,000 or more in investable wealth are heavy spenders,¹ compared with only one in five households with less than $50,000 in assets.
• For nonprime consumers, two out of three households with less than $50,000 in investable wealth are low spenders,² compared with only one in three households with more than $500,000 in assets.

^{(1) Heavy spenders are defined as households with more than $20,000 in credit card spending per year.}

^{(2) Low spenders are defined as households with less than $5,000 in credit card spending per year.}

What is Wealth Insight Services?

Wealth Insight Services^SM is a best-of- breed wealth data source that allows you to gain a competitive edge in your Prescreen and Invitation to Apply campaigns by leveraging the freshest and most comprehensive wealth data available in the market. Wealth Insight Services data enables you to differentiate seemingly homogeneous populations from a credit perspective, allowing you to target with unmatched precision new market segments and develop deeper relationships with existing ones.

Wealth Insight Services products leverage patent-pending data aggregation technology and verified, direct-measured investor data reported monthly by more than 850 financial institutions, providing unmatched predicting power. Our products include household-level wealth estimation scores and more than 1,600 micro-neighborhood attributes, including investment portfolio profile, demographic, psychographic credit and auto ownership characteristics. Wealth estimates include retail equities, mutual funds, exchange traded funds, bonds, money market funds and cash deposits.

Experian also offers consulting services to help you develop custom look-alike marketing models that can be deployed in conjunction with your existing campaigns and proprietary scores, or we can develop brand new models and campaigns on your behalf. Of course, you can always purchase Wealth Insight Services attributes and scores to develop your own proprietary marketing models in-house.

How does it work?

Wealth Insight Services products can be easily deployed in your next prospecting campaign by simply notifying your sales representative and signing the necessary paperwork.

 By asking Experian to segment and trim down a consumer list you provide using wealth characteristics, or by requesting a prospect list based on these attributes as a first step in the data preparation process, you can eliminate upfront consumers who are unlikely to respond or be profitable over the long term.

This leaves you with only the most qualified candidates to run through your existing Prescreen credit selection process resulting in superior campaign performance and a better consumer experience. Wealth Insight Services data also can be applied to your existing Invitation to Apply list selection criteria.