Know your leads. Grow your Business.

Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.

Gen Z fast facts:

• There are 69.3 million Gen Z-ers in the United States.
• They spend six or more hours per day on their cell phones.
• They collectively demand purpose and accountability from brands they interact with.

They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.

Source: Statista, McKinsey & Company.

As interest rates stabilize, mortgage lenders need to be prepared for the pent-up housing demand. One of the keys to unlocking this potential lies with first-time homebuyers, a critical market segment that could significantly drive your growth strategy. As a lender, it's important to understand the unique needs and behaviors of these borrowers to effectively engage with them. We provide comprehensive insights to help you identify and target this demographic more successfully. Our data-driven approach can empower you to create tailored marketing strategies and financial solutions that resonate with first-time homebuyers. Leverage our insights to strategically position yourself in this competitive market and capitalize on the opportunities that lie ahead. Join us for a 60-minute webinar as our experts examine the results of our recent study on first-time homebuyers and share insights into best practices for capturing this demographic in 2024.

As interest rates soften, pent-up demand stands poised to surge once affordability shifts. Given this environment, it's imperative to reassess your lending strategy to recognize new avenues for growth. We've examined the first-time homebuyer segment to identify credit-qualified prospects and offer insights on potential opportunity areas.

Download our white paper to deepen your understanding of first-time homebuyers and learn best practices for how to successfully identify and engage this audience to help your business drive more sustainable growth.

In the face of a changing economic environment, many lenders have tightened their marketing budgets and lending standards - while others have found opportunity for growth amid uncertainty. Download this tip sheet to learn how you can make the most of your marketing spend to drive profitable and responsible growth.