Unlocking growth in Mortgage lending: Capitalizing on the untapped potential of first-time homebuyers

The better-than-expected September Jobs Report adds to the list of data that suggests the U.S. economy is heading for a soft landing. While challenges remain, the current backdrop is one of strong economic activity, a solid labor market, and a more accommodative Fed. Get North America Chief Economist Joseph Mayans’ charts and key takeaways on recent developments.

Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.

Gen Z fast facts:

• There are 69.3 million Gen Z-ers in the United States.
• They spend six or more hours per day on their cell phones.
• They collectively demand purpose and accountability from brands they interact with.

They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.

Source: Statista, McKinsey & Company.

Learn how credit unions can optimize their credit limit strategies to grow card use, increase member loyalty and manage risk.

Fast facts:

• Credit card balances increased by $55 billion in December 2023, about four times the increase from November.
• 35% of holiday shopping was done in December 2023, peaking at 9% of total holiday sales the week before Christmas.
• 68% of credit card owners regularly use at least two credit cards.
• 41% opened their recent credit card because they wanted to build their credit score and history."

As interest rates stabilize, mortgage lenders need to be prepared for the pent-up housing demand. One of the keys to unlocking this potential lies with first-time homebuyers, a critical market segment that could significantly drive your growth strategy. As a lender, it's important to understand the unique needs and behaviors of these borrowers to effectively engage with them. We provide comprehensive insights to help you identify and target this demographic more successfully. Our data-driven approach can empower you to create tailored marketing strategies and financial solutions that resonate with first-time homebuyers. Leverage our insights to strategically position yourself in this competitive market and capitalize on the opportunities that lie ahead. Join us for a 60-minute webinar as our experts examine the results of our recent study on first-time homebuyers and share insights into best practices for capturing this demographic in 2024.